Subaru share the love event ❤

June 23rd, 2020 by

Serra Subaru of Traverse City, in partnership with Subaru of America, held a presentation ceremony on Tuesday, June 23rd at 10:00 am, to celebrate a $ 33,067 charitable donation to Child and Family Services of Northwestern Michigan, from funds raised during the recent Subaru Share the Love Event. Huge thanks to all the loyal Subaru customers who supported their local Subaru Dealer and Child and Family Services of Northwestern Michigan. We couldn’t make it without you!

Child and Family Services of Northwestern Michigan is a local organization dedicated to helping children, youth, adults, and families heal and grow in the wake of trauma, with offices in Traverse City, Harbor Springs, and Gaylord. They were selected by Serra Subaru as the hometown charity to receive donations accumulated during the Subaru Share the Love® Event. Between November 14, 2019, and January 2, 2020, Subaru of America, Inc. donated $250 to charity for every new Subaru vehicle purchased or leased through Serra Subaru of Traverse City. These customers were able to select what charity the $250 donation made on their behalf would go to (at no cost to the customer), including Child and Family Services of Northwestern Michigan, as well as four national charities – ASPCA®, Make-A-Wish ®, Meals on Wheels America® and The National Park Foundation. Serra Subaru matched each $250 donation from Subaru of America with a $50 per vehicle donation of their own. $43,270 in total was raised for charity, an all-time high for Serra, with $33,067 of that going to the local charity – Child and Family Services of Northwestern Michigan.

The Subaru Share the Love Event is a yearly nation-wide event, established in 2008 by Subaru of America, Inc. as a way to bring Subaru owners together to make a difference in the community. Over the last 12 years, through the Share, the Love Event, Subaru of America and its retailers have donated more than $145 million to national charities.

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