Why Buy from Serra Traverse City
The answer to why buy from Serra Traverse City starts with choice: 14 new vehicle brands, a wide used inventory, and full-service support in one place. If you live in Traverse City, Petoskey, or Charlevoix, Michigan, you get a straightforward buying experience backed by a team that gives back in Northern Michigan. Here is what sets the experience apart.
Find New and Pre-Owned Cars for Sale
You can compare 14 new vehicle brands in a single trip: Audi, Buick, Cadillac, Chrysler, Dodge, GMC, Hyundai, Jeep, Nissan, Ram, Subaru, Toyota, Volkswagen, and Volvo. That range covers efficient commuters, family SUVs, work-ready trucks, hybrids, EVs, and luxury models, so you can test drive an all-wheel-drive crossover for trips up M-22 and a full-size pickup back-to-back.
Pre-owned shopping offers the same freedom. The used inventory features vehicles from a variety of manufacturers, each comprehensively inspected for quality, along with Certified Pre-Owned options. Online search tools let you filter by make, model, year, mileage, or price, and detailed photos help you narrow your list before you schedule a test drive.
Get Car Financing and Expert Auto Service
The finance center takes a one-on-one approach, working with you to build a plan that fits your budget. You can start your application online, and the team works with a network of lenders to find options for your credit situation. If you're trading in, the Kelley Blue Book® Instant Cash Offer tool gives you a value estimate before you visit.
After the sale, technicians who complete ongoing manufacturer training handle everything from routine maintenance to complex repairs using genuine parts. Dedicated collision, brake and alignment, and detail centers sit close by, so bodywork, alignments, and a fresh detail after a winter of salty drives on US-31 all stay with the same group.
Our Dealership is Involved with Northern Michigan Communities
When you buy here, you support a team made up of neighbors from Garfield Township, Williamsburg, Elk Rapids, Kalkaska, Interlochen, and beyond. Through the Serra Cares community involvement program, that team puts real time and resources into local causes.
Recent efforts helped Big Brothers Big Sisters of Northwestern Michigan provide mentors for 87 children on its waiting list. The team also serves as a presenting sponsor of the TC Patriot Game benefiting Veterans in Crisis and hosts an annual Veterans Luncheon for active duty military and veterans. Sponsorship of the Iceman Cometh Challenge, the November mountain bike race from Kalkaska to Traverse City, rounds out a year of community support.
FAQs
What new car brands can I buy in Traverse City?
You can shop 14 new brands at one dealership group: Audi, Buick, Cadillac, Chrysler, Dodge, GMC, Hyundai, Jeep, Nissan, Ram, Subaru, Toyota, Volkswagen, and Volvo, plus used vehicles from many manufacturers.
Can one car dealership group service multiple car brands?
Yes. Each franchised brand has technicians trained on that manufacturer's systems, and nearby collision, alignment, and detail centers handle the rest of your vehicle's care, all within the same group.
Does buying from a local dealership support the community?
Yes. Local dealerships employ neighbors and reinvest in area causes. Here, that support includes mentoring for children through Big Brothers Big Sisters and annual events honoring local veterans.
Choose a Local Car Dealership Today
Why buy from Serra Traverse City comes down to choice, care, and community. With 14 new brands, used vehicles from many manufacturers, one-on-one financing, and full-service support, you get everything you need close to home in Traverse City, MI, Petoskey, MI, and Charlevoix, MI. Browse the inventory online or contact us to start your next drive today.