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Google Jan 12, 2021

John is fantastic, very friendly, knowledgeable and professional. He treats you like you are his main priority. He definitely takes the sting out of having to get serviced.

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Google Jan 2, 2021

Serra VW and John and his staff are top notch, when i take my car there i know it will be done right the first time!

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Google Dec 28, 2020

I’ve always had great service at VW, in Traverse City. Service advisor, John Fyfe has been very helpful, every time. Once I couldn’t find something I needed and he took the time to look it up online for me and then proceeded to send me the link. I will always bring my VW here.

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Google Dec 10, 2020

This was my second time working with Eric to purchase a VW. He is friendly, has a great sense of humor, and is very knowledgeable about Volkswagen vehicles. Eric makes the car buying process easy and fun. If you want a specific color or features , he will make sure he gets you the vehicle you really want.

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Google Dec 9, 2020

John is the best! Our work was completed on-time, and the car was washed before we picked it up! Plus, his cheerful attitude and great communication skills make what could be an otherwise painful experience enjoyable.

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Google Nov 30, 2020

Wow. Just wow. Dan Hollister completely blew us away with his efficiency, professionalism and willingness to go the extra mile. We are lifelong customers after the incredible experience we had, especially after the nightmare we started off with at another local dealership (Williams). Literally everything that went horribly wrong at the first place, Dan made up for and then some. Let’s compare and contrast: Williams sent us home on E, that’s right, hardly any gas at all when we attempted to buy from them. There were several instances where we should’ve left and gone somewhere else but ...

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Google Nov 26, 2020

John Fyfe in the service department is awesome! Excellent service, communication and SO nice.

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Google Jan 11, 2021

Eric was very helpful through the buying process and we would definitely recommend him to others. He was very busy but took the time to walk us through the process thoroughly.

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Google Nov 30, 2020

Very good communication between the service team and customer.

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Google Nov 23, 2020

David is great. Wasn't pushy and gave me time to make a decision. Smooth transaction on my new "used" car purchase.

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Google Nov 16, 2020

I always have a great experience at Serra. All employees are very friendly, warm and gracious. I went in for an oil change and Heather was no exception. What a nice person!

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Google Jan 13, 2021

Kevin Clous in the service dept. The guy is the benchmark for customer service. I would recommend him and the entire Serra Toyota Service dept for any of your service needs.

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Google Jan 13, 2021

Outstanding service and great attention to detail! At end of encounter Ashley made sure my questions were answered and I was completely satisfied!

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Google Jan 9, 2021

To me, Kevin is a rock star when comes to providing service to customers at Serra Toyota. He is very knowledgeable and keeps you updated on your car while it is being serviced. I give him a 10 out of 10Cliff Kinney

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Google Jan 9, 2021

Mr. James Lynch at Serra Toyota in Traverse City Michigan is the best! An intelligent man who first listens to the customers needs and wants, James then offers selected quality offerings based on what you the customer asked for. No quick, wink-wink, shaky deals; just fair and honest deals. James saved us hundreds of dollars on an aftermarket trailer hitch purchase and installation. You can trust James Lynch!Richard K Wright

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Google Jan 7, 2021

Sheila was great! One of the best car buying experiences I've had. She answered all of my questions promptly, and was a great communicator which made the process easy.

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Google Jan 6, 2021

Brad Fite was the epitome of client service and contributed to my recent positive car buying experience. He was responsive to phone calls, texts, and emails. He listened to what was important to me, was fair, and made himself available for all of my questions and helped move things along at a speed in which I was comfortable operating. I thoroughly enjoyed working with Brad.Zac Forbes helped take my car buying experience across the finish line. He was responsive to phone calls, texts, and emails. As I wasn't able to pick my new car up immediately, he even volunteered ...

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Google Jan 4, 2021

Matt Echols was excellent in keeping me informed and making sure I didn't have any questions

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Google Jan 2, 2021

Justin S. was awesome. Answered all of my questions and allowed me to upsell myself from an SR to an SR5. Keep him around. He and the financing staffer were very laid back. No pressure. This was one of my favorite car buying experiences.

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City! That’s because we carry more brands of new cars than most dealerships, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Toyota Highlander for family trips. Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Find out more with Serra Traverse City!

Serra Traverse City’s Huge Selection has the Cars You Want!

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Have a Standout Experience with Finding Your New Car with Us!

It’s worth making the drive from Kalkaska for the great experience you’ll have when you’re shopping with Serra Traverse City. We’re a full-service dealership with a full-service center, parts department, and financial services to serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff is waiting to help you get the exact vehicle you want at a price that’s in your budget. Whether you’re purchasing your first Toyota Camry, or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process as one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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Contact Us

231-947-9000

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• Traverse City, MI 49686

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Today's Hours:

Open Today! Sales: 8:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Serra Traverse City 44.735181, -85.594550.