See What People Have to Say

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Google Jun 17, 2024

Matt at Toyota Service is awesome. He's taken care of us for a few years. He's friendly, knowledgeable and has saved us money on repairs. Thanks Matt

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Google Jun 10, 2024

The overall experience was great. From the communication to the service was top notch. I am always amazed at the service I get from any Serra location. It blows away any other dealership in the area. thank you

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Google Jun 8, 2024

Highly highly recommend working with Bob Raynal if you would like to sell your used car. He makes the process super easy. Was able to sell my car to the dealership in less then 24 hours. Great guy!

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Google May 31, 2024

Last week we bought a Mustang GT convertible from Jim Larson at Serra, Traverse City. The entire process was a pleasant change from the usual car purchase experience. I'd like to take a minute to thank you for the experience with Serra. It's not often that I've had that kind of friendly, easy to buy (and feel good about it) car purchase. So, thanks for a great experience buying a vehicle that I've spent almost a year trying to locate.

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Google May 21, 2024

Christa Clark at Dodge/Chrysler was AMAZING! By far the best car shopping experience I have ever had. Thank you!

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Google May 16, 2024

Sean Leach is my go-to car guy. He got me the exact Subaru I’ve been wanting & had it brought it up to Petoskey for me the next day. Sean is awesome. He’s a friendly, caring guy & not a pushy salesperson. Definitely recommend Serra.

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Google May 15, 2024

I bought a 2014 Ram truck from their wholesale lot. I was given fair warning when looking at vehicles that their wholesale lot is not inspected by them, meaning it’s sold “as-is” and whatever is wrong with it won’t be fixed. Knowing this, I brought my own mechanic with me to inspect 3 vehicles that I liked that were in my budget. 2 of the 3 were not a good fit and had too much wrong, and ultimately the 2014 Ram was the best option. Upon getting the truck home, my mechanic put around $500 into the truck and it runs perfectly. I’m ...

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Google May 8, 2024

Great place to find what car fits you Tyler is a great sales person and knows all the vehicles he sells

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Google Apr 25, 2024

John was great to work with! I will refer all my friends and family to him with all their car buying needs.

7-Point Assurance Package

Market Based Pricing

We base all of our pricing on market-oriented and competitive pricing levels. At Serra of Traverse City, you will never have to pay more than our competitors, so you’re always guaranteed the best price available.

Complimentary CarFax

We provide a complimentary CarFax report to give you a detailed history of any services performed on your vehicle, previous owner history, and any other notable details about your vehicle’s history.

A Free Full Tank of Gas

Whether you’re buying a new or used car, you will always have a free full tank of gas when you leave our dealership! No hidden gas fees, no fill-up fines, nothing!

Price Protection Guarantee

If you purchase a vehicle with us and happen to find the same vehicle at a lower price within 7 days, Serra of Traverse City will either pay the difference or buy the vehicle back. It’s your choice!

Exclusive Seven Day Exchange

If you aren’t satisfied with your vehicle purchase within 7 days, bring it back in and you can exchange it for a different vehicle of your choice, hassle free!

A Premier Financing Program

Whether you’re interested in an auto loan or our vehicle financing program, our team of financial experts is happy to help with whatever you may need!

Northern Michigan’s Largest Certified Dealer

Customer satisfaction is our #1 priority at Serra of Traverse City. As such, we want to offer our customers unmatched service and benefits with our 7-point assurance package. With our unparalleled benefits, it’s clear why you should buy with the 7-point assurance package from Serra of Traverse City.

Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Nissan Pathfinder for family trips. Along with our brand-new models, we have a tremendous selection of Serra used cars in Traverse City to suit your wishlist.

Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Our family of car dealerships in Traverse City, MI, can service all of your automotive needs with ease.

Whether you’re looking for a new car from any one of our seven brands or you prefer a pre-owned Serra Traverse City used car, our diverse teams can serve your needs. Better yet, we offer insightful service and financing guidance that goes well beyond what other Traverse City car dealers can offer. Learn more about working with our team in Traverse City, Michigan, below!

Serra Traverse City’s Huge Selection has the Cars You Want!

As a driver in Traverse City, Michigan, you need to be prepared for varying road conditions. From heavy winter snow to spring showers, driving around town is often a bit of a challenge. Luckily, when you shop with our range of Traverse City car dealers, you can find a model that offers the performance you need at a price you will love. Our financiers can help you explore financing and leasing to see which method is right for you. No matter what model catches your eye when you shop with Serra, you can expect excellence.

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of Serra Traverse City used cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of Serra used cars in Traverse City priced under $10,000, and our own 7-Point Assurance package.

Standout Service at Our Traverse City Car Dealerships

It’s worth making the drive from Kalkaska for the great experience you’ll have working with our premier Traverse City dealerships. We’re a full-service dealership with a service center and parts department that will serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one. Unlike other car dealerships in Traverse City, Michigan, we want you to feel comfortable turning to us for all of your automotive needs.

With us, our relationship is just beginning when you sign on the dotted line. We’re here to serve your needs long after you’ve driven home in one of our Serra Traverse City used cars. With a family of auto dealerships all around town, you’re never far from expert Serra service. No matter what type of make and model you drive, our team can keep your vehicle running smoothly for years to come.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI, are waiting to help you get the exact vehicle you want at a price that’s within your budget. Whether you’re purchasing your first Toyota Camry or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process one that will leave you satisfied and thrilled with your new vehicle. If you prefer to save a few extra dollars, our selection of Serra used cars in Traverse City will offer exactly what you need. Contact us anytime with your car-buying questions!

Get Directions To Our Dealership

Our locations

Serra Traverse City 44.735181, -85.594550.