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Google Feb 22, 2021

Our most recent visit to Serra Volkswagen Traverse City was to terminate our lease and to purchase our 2018 Volkswagen Tiguan SEL. We were capably assisted by Jordan Walitalo and other members of the Serra Business staff. We found Jordan to be friendly and responsive to our questions and concerns. We stated our expectation that the process be completely transparent, and Jordan professionally enabled that outcome. We recommend Jordan’s services to anyone looking to buy or lease a vehicle from Serra Volkswagen Traverse City.

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Google Feb 17, 2021

My overall experience with Jordan & Serra VW was fantastic. Jordan was very professional and always available when needed.

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Google Feb 15, 2021

John’s a good guy. My wife and I both enjoy working with him.

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Google Feb 4, 2021

John Fyfe always takes great care of me. In and out as promised, and goes out of his way to address any issues.

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Google Feb 3, 2021

John, in the service department, was very communicative throughout the entire process. He got the part needed ordered immediately and scheduled my service time as soon as he received the part. Very easy and seamless process. Great job!

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Google Feb 3, 2021

I would highly recommend working with Serra VW! I work in the customer service industry and have very high standards. Dan Hollister is a rockstar! He went above and beyond to get my into my new VW Tiguan. He worked with me remotely as I was on vacation and even met me on his day off to deliver the car. Great service!

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Google Feb 1, 2021

John Fyfe in the service department is awesome! Excellent service, communication and SO nice.EXCELLENT SERVICE!! John offers great communication and service. He's the BEST!!

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Google Jan 12, 2021

John is fantastic, very friendly, knowledgeable and professional. He treats you like you are his main priority. He definitely takes the sting out of having to get serviced.

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Google Feb 16, 2021

During my recent service at Serra Nissan, I had the pleasure of being helped by Heather Fitzgerald. I found her communication to be professional and prompt. She was very helpful and accommodating. I would recommend Heather to others.

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Google Feb 13, 2021

Heather. You are amazing. I called Serra when I got home that day and told them I would like to make a great comment on you. They said they would but if not you show this to them because in this crazy rude world you have been a pleasure to work with. They don’t know what they have in you. Keep being Heather. You’ll go far. Thank you.

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Google Feb 8, 2021

Heather did an outstanding job representing Serra during my visit for maintenance this week. She was on lunch break when I arrived, but she contacted me immediately when she returned and kept me updated throughout the visit. She also did an outstanding job of explaining my prepaid maintenance program and assisting in planning for future service visits. This is exactly the kind of service I look for when choosing a dealer for my next new car.

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Google Feb 7, 2021

Leo helped us find the right SUV without being a pushy salesman. I would highly recommend asking for Leo the next time you are looking for a vehicle.

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Google Jan 29, 2021

Working with John & Serra was easy & professional! The process was quick & John took care of everything. I would definitely go back to Serra Nissan for my next vehicle (if I ever trade my new 4Runner in!) and ask to work with John again! Overall great experience.

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Google Jan 25, 2021

I’ve never had someone go over a vehicle bumper to bumper, inside and out! Plus it’s nice to know that Leo is just a phone call away if I have a question. Delivery with a genuine SMILE!!

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Google Jan 21, 2021

Heather made it the best. Thank you Heather you were more than accommodating with my service. Serra should honored to have you as a representative and employee!

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Google Jan 11, 2021

Eric was very helpful through the buying process and we would definitely recommend him to others. He was very busy but took the time to walk us through the process thoroughly.

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Google Feb 25, 2021

Our experience at Serra Toyota was great! Our salesman, Justin was a wonderful patient young man spending a lot of time showing us all the features of my Hybrid Highlander. He made the whole buying & learning thing easy!

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Google Feb 24, 2021

My experience at Serra was excellent. Kevin Clous in the service department was more than kind and understanding with my phone calls being dropped. He went beyond the usual to test out the problem and was very generous with his time and concern. Thanks so much Kevin!

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Google Feb 23, 2021

I bought my 2011 Toyota Rav4 in August of 2020. I absolutely love it. It is the best vehicle. Leo was my salesman and he is very trusting and straight forward. I would definitely recommend Sierra Toyota of Traverse City. I will buy my next Toyota from Leo of Sierra Toyota.

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Google Feb 19, 2021

Great customer service. This is a dealership that has earned my trust and business. My truck must be turn key and ready to travel coast to coast for work. They do all repairs to my truck and i will be buying my next truck there. Thanks Matt for taking great care of me!

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Google Feb 18, 2021

Sheila was very personable, friendly and knowledgeable. She made the process very smooth!

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DealerRater Feb 15, 2021

We have a Rav4 which we love and we brought it in for routine maintenance 20k we were greeted at once our service advisor answered all of our questions.

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DealerRater Feb 15, 2021

I bought a certified used vehicle from Serra they had recently put new tires on it. I went for a test drive and they helped me get it financed!

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DealerRater Feb 15, 2021

They were very friendly and very attentive with everything! I would for sure recommend coming here for a vehicle they are always the best to work with!

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Toyota Highlander for family trips. Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Find out more with Serra Subaru in Traverse City!

Serra Traverse City’s Huge Selection has the Cars You Want!

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Have a Standout Experience with Finding Your New Car with Us!

It’s worth making the drive from Kalkaska for the great experience you’ll have when you’re shopping with Serra Traverse City, one of your premier Traverse City dealerships. We’re a full-service dealership with a full-service center, parts department, and financial services to serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI are waiting to help you get the exact vehicle you want at a price that’s in your budget. Whether you’re purchasing your first Toyota Camry, or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process as one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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Contact Us

231-947-9000

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• Traverse City, MI 49686

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Today's Hours:

Open Today! Sales: 10am-3am

Open Today! Service: 8am-3pm

Open Today! Parts: 8am-3am

Serra Traverse City 44.735181, -85.594550.