See What People Have to Say

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Google Jul 3, 2020
 

Dan Hollister was awesome!! He was very professional and energetic!! Highly recommend.

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Google Jun 26, 2020
 

John Fyfe in Volkswagen Service Dept. was very helpful fixing a big issue with my Jetta!

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Google Jun 25, 2020
 

Great staff, friendly, knowledgeable, and the repairs to damage to car bumper and minor paint job was completed as promised and looks outstanding.

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Google Jun 18, 2020
 

They gave me a free $20 hat and I didn't even buy a car or have one serviced there.

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Google Jun 4, 2020
 

The experience was great. Very friendly people. Just took longer than expected to complete everything.

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Google May 26, 2020
 

An exceptional car buying experience during this challenging time. The staff at Serra Volkswagen was friendly, knowledgeable, and professional in all aspects. Thanks our main sales contact Fred Truschke and staff members Alyssa, Meghan, Chris. Highly recommend checking them out.Doug & Judy Marks

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Google May 21, 2020
 

I was very happy with the service I received. I called as my tire was loosing air rapidly and I was just down the road. They were able to get me in within 20 min and noticed I had a recall on my vehicle which they took care of in addition to the screw in my tire and had me on my way in less than an hour. Thank you!

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Google Jun 29, 2020
 

Eric Hernandez was outstanding. Great commitment and teamwork from all at Serra Nissan. Thank you Eric.

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Google Jun 27, 2020
 

Lenny from sales and Matt from service always take care of me on my Toyota's, Matt also used to take care of my BMW before Serra. Heather did a great job taking care of my Titan XD. Everyone was very COVID safe, and Heather kept me informed. The tech fixed everything on my truck to a "T". PS. Can you please ask Toyota or Nissan to make a duelly and slap a Cummins in it so I can buy one from Lenny to pull my horse trailers? :) Thanks, Thomas

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Google Jun 16, 2020
 

Love the service

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Google Jun 15, 2020
 

Efficient service check in and check out. Nice waiting area. Free Wi Fi.

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Google Jun 12, 2020
 

Leo Cherup did a great job helping us lease our new Nissan. Would highly recommend!

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Google Jun 2, 2020
 

Great deal great service

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Google May 25, 2020
 

My wife and I visited the Subaru store to test drive a Forester. The representative informed us we needed an appointment and he could not help us. We drove to the Nissan store expecting to just window shop. Jeff met us in the lot, informed us he would go get the Forester to test drive as well as a Nissan. Jeff hustled and earned our business.

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Google Jun 30, 2020
 

Simply outstanding, Service Advisor, Matt Nichols is one of the reasons I bring all my vehicles to Serra Toyota. He always explains things, goes out of his way to be very friendly and is knowledgeable with questions.

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Google Jun 30, 2020
 

Bryce is a great salesperson! Had a wonderful experience and took a nice ride home because of him!

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Google Jun 29, 2020
 

It was a pleasure to work with Ryan Anderson on the purchase of our 4Runner recently. He was consistently prompt with responses to our questions and calls, and also spent a long time going over the features of our car - especially the technical ones. Thanks Ryan, we appreciated the interaction!

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Google Jun 29, 2020
 

Sheila did a fantastic job helping us with our new Sienna. She was very responsive and went out of her way to get answers to all our questions. She has a no pressure sales approach, something that I really like. I would rate her as one of the best and would buy another car from her. The entire team at Serra did a great job.

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Google Jun 29, 2020
 

Ashley was helpful, friendly, polite and communicated very well with me. It was a great experience, especially during the Covid19 stuff. She was masked and social distancing markers were placed on the floor to keep us all safe.

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Google Jun 29, 2020
 

Whitni was very helpful and easy to work with. I would not hesitate to recommend her.

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Google Jun 23, 2020
 

I am extremely satisfied with the courtesy and professional manner I was treated to by Serra and Greg Martin who assisted me in my recent purchase of a RAV 4, hybrid. I have done business with Serra and its predecessors since 1962 when I purchased a 1962 VW Beetle.

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Google Jun 23, 2020
 

My salesperson, Bryce, was friendly, knowledgeable and easy to work with.

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Welcome to Serra Traverse City

Make Finding Your Next New Vehicle a Standout Experience with Us.

Here at Serra Traverse City, serving Bellaire, Kalkaska, Lake City, Cadillac, Manistee, Beulah, & Suttons Bay MI, We are Here to Help!

Pretty much any car dealership can talk about its wide selection of vehicles, and standout customer service, but we live it in our showroom here in Traverse City. You can find a multitude of new and used Subaru, Toyota, Nissan, Volvo, Volkswagen or Audi models, along with a full-service center, and get all the details on any vehicle that grabs your attention, thanks to our team that guides you through the process, encourages browsing and asking questions, so you can learn and make a smart, and informed decision about your next new ride. That, and much more separates us here at Serra Traverse City from the rest, and it’s why we’re the place to go!

We’ll help you find the car of your dreams from our stunning collection of new Cadillac, Subaru, Toyota, Nissan, Volkswagen, Volvo and Audi vehicles. We know that all it takes is a test drive to fall in love with a new Subaru Outback, Toyota RAV4, Nissan Rogue, Cadillac XT4, Volvo XC40, Volkswagen Passat or Audi Q5. Our new models have been brilliantly designed to assure your safety, comfort and convenience throughout countless miles of daily driving! Don’t hesitate to visit Serra Traverse City to take a closer look at our new inventory and get started on a test drive today.

We’re well aware not everyone is looking for a new car out there, and if you’re one of those people, we also have the solution for you, too! If you’re being budget-minded or simply desire a certain ride and don’t mind it having some miles on it, at Serra Traverse City, you’re going to find many high quality used cars. There’s a selection of many used Subaru, Toyota, Volkswagen, Cadillac, Volvo, and Audi vehicles, which we carefully curate to make sure you get reliable and efficient transport, as well as an affordable option, so you certainly feel like you’re getting a ride you’re going to love.

So, you’ve found your favorite Subaru, Toyota, Cadillac, Volkswagen, Volvo or Audi: now what?
Serra Traverse City, Proudly Serving Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI Makes Car Financing Simple for Drivers in Traverse City

After helping you discover your next new or used Subaru Outback, Toyota RAV4, Nissan Rogue, Volkswagen Passat or Audi A4, Serra Traverse City doesn’t simply disappear. We know that car loan and lease options can quickly become confusing, especially when you’re not well-versed in the topic. That’s when our Subaru, Toyota, Nissan, Volkswagen, Volvo and Audi lease experts jump into action; these financial gurus are available to answer any questions that you may have and help to guide you down the path to ownership!

Once you drive your new Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen and Volvo vehicle out of our showroom, that doesn’t mean our relationship ends. Far from it, in fact. Our goal is to make sure your levels of satisfaction remain high for many miles, and we support you by offering Subaru, Toyota, Nissan, Volkswagen or Audi parts. If you need something that isn’t currently here, we’ll place an order for you. In addition, we also provide auto service as our team of maintenance pros aim to keep your vehicle in the most pristine condition possible with routine repairs, checkups, and much more.

Are you ready to experience everything the team at Serra Traverse City has to offer drivers from Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI? Consider joining us in Traverse City, Michigan today.

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231-947-9000

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• Traverse City, MI 49686

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Serra Traverse City

Traverse City, MI

Phone: 231-947-9000

https://g.page/SerraToyotaTraverseCity?share

Sales

Phone: 231-947-9000

Traverse City, MI

Service

Phone: 231-947-9090

Traverse City, MI
44.735181 -85.594550
Serra Traverse City 44.735181, -85.594550.