See What People Have to Say

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Google May 14, 2021

Awesome Experience! Bryce was attentive, friendly and knowledgeable. I would highly recommend him to anyone!

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Google May 14, 2021

John has been great to deal with. Very honest and trustworthy. I've purchased several vehicles already and will be back in the future.

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Google May 12, 2021

Dani is always knowledgeable, helpful & efficient. Very happy to be working with her. Her knowledge & service is top notch.

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Google May 12, 2021

I was happy with the thoroughness of the inspection, the speed of repair, and the technician's patience in listening to my description of the car's problems.

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Google May 12, 2021

Zac was friendly, knowledgeable and efficient. Highest marks all around!

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Google May 12, 2021

My experience was amazing at Serra. Zak did an amazing job helping me throughout the transaction. I contacted him the day before to try and make sure that the car be there when i arrive at the dealer. He also told me that he would keep the car ready by the time we get there. I was very skeptical going in since i was travelling from Chicago to Traverse City which took about 5 hours. The biggest doubt i had was with the fact that if the car was really as presented online. It definitely was! Zak had told me previously ...

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Google May 11, 2021

Melanie responded initially to a web inquiry about a 2020 used Outback but it was no longer available. I met her in person at the dealership and she worked tirelessly to find a similar vehicle. She never got discouraged as I rejected a few of them. We did finally come to terms on a 2021 Outback Touring and she made my trade in and purchase experience a breeze! She went above and beyond just like all the people from Serra that I've had the pleasure of working with. Truly a top notch organization.

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Google May 11, 2021

Serra Volvo has provided exceptional service!

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Google May 11, 2021

James was great to work with! Knowledgeable, resourceful and patient while we took our time making a decision.

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Google May 11, 2021

Chaz Forcia was very helpful and answered all my questions! Absolutely amazing experience!

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Google May 11, 2021

Thomas Wysocki was the ultimate professional, yes he sells cars, but his demeanor was like one wants from a pro. His sales method was educational and focused on what he heard our interests were. He offered the normal price of the dealership, $700 discount. He did some comparison shopping with other models and price points.

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Toyota Highlander for family trips. Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Find out more with Serra Subaru in Traverse City!

Serra Traverse City’s Huge Selection has the Cars You Want!

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Have a Standout Experience with Finding Your New Car with Us!

It’s worth making the drive from Kalkaska for the great experience you’ll have when you’re shopping with Serra Traverse City, one of your premier Traverse City dealerships. We’re a full-service dealership with a full-service center, parts department, and financial services to serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI are waiting to help you get the exact vehicle you want at a price that’s in your budget. Whether you’re purchasing your first Toyota Camry, or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process as one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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Contact Us

231-947-9000

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• Traverse City, MI 49686

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Today's Hours:

Open Today! Sales: 10am-3am

Open Today! Service: 8am-3pm

Open Today! Parts: 8am-3am

Serra Traverse City 44.735181, -85.594550.