See What People Have to Say

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Google Jul 24, 2021

Very good people to work with. Snoop worked with me for a few days and found exactly the vehicle I was looking for. Will be buying from snoop and his business of work again in the future.

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Google Jul 22, 2021

Had a very quick and seamless transaction. Paid cash and we were out the door!

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Google Jul 19, 2021

Todor helped me choose a car that was great for me. He was willing to let me see and drive a few different cars and wanted to pull up multiple options for me to look at. All of the staff were friendly and helpful!

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Google Jul 19, 2021

Extremely knowledgeable and helpful. A++

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Google Jul 19, 2021

Snoop made my car buying experience, above and beyond amazing! I didn’t feel like I was talking to a salesman, I felt like I was talking to a friend. Such a kind gentleman and I will recommend him to absolutely anybody!

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Google Jul 18, 2021

Knowledgeable about the product. Provided information that was helpful to me in my purchasing decision, pointing out features I didn’t know existed despite researching for several months prior to shopping. Justin displays courteous, friendly, low pressure buying experience. I had every intention of trying Honda products as well, but at the end of the test drive and discussion of cost there was no point. Great job Justin I couldn’t be more pleased,

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Google Jul 18, 2021

Great service, great communication!!

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Google Jul 18, 2021

Serra Traverse City was great! super helpful and responsive. Couldn't recommend more. We had a weird electrical issue on a new-ish Subaru while on vacation. The Serra team saw us first thing in the AM and had it diagnosed quickly. We could go on with our vacation and have the problem (a flakey sensor) fixed by our local Subaru dealership when we got home. Very grateful for their help.

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DealerRater Jul 8, 2021

We flew from NYC to Michigan to work with Eric specifically, and he did not disappoint. He went the extra mile every step of the way to find our exact model in a highly competitive, post-pandemic market. Communication was clear and timely, and as first time car buyers he really looked after us when it came time to do the paperwork. If you’re searching for a fun, honest, and attentive salesperson who will work hard to get you the car of your dreams, then stop your searching, call Serra, and ask for Eric.

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Toyota Highlander for family trips. Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Find out more with Serra Subaru in Traverse City!

Serra Traverse City’s Huge Selection has the Cars You Want!

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Have a Standout Experience with Finding Your New Car with Us!

It’s worth making the drive from Kalkaska for the great experience you’ll have when you’re shopping with Serra Traverse City, one of your premier Traverse City dealerships. We’re a full-service dealership with a full-service center, parts department, and financial services to serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI are waiting to help you get the exact vehicle you want at a price that’s in your budget. Whether you’re purchasing your first Toyota Camry, or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process as one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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• Traverse City, MI 49686

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Today's Hours:

Sales: Closed

Service: Closed

Parts: Closed

Serra Traverse City 44.735181, -85.594550.