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Google Aug 5, 2020

John was very kind and had fantastic customer service! I have always had an awesome experience with him!

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Google Jul 23, 2020

We love our VW Dune Beetle. So glad we don't have to drive 2 1/2 hours to Grand Rapids for service. Serra VW in Traverse City is awesome - the old traverse city dealership was worse than horrible.

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Google Jul 22, 2020

Wonderful from start to finish. It was the smoothes car purchase my husband and I ever experienced.Fred is knowledgeable about the vehicles he sell which was appreciated.He delivered it to our home which saved us n additional trip to Traverse City.We give Fred our highest regards.

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Google Jul 20, 2020

My oil change and tire rotation was very fast, easy, and comfortable, and John Fyfe made it happen!

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Google Jul 16, 2020

John is always helpful, expeditious, and informative.

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Cars Jul 7, 2020

I had purchased a Certified Pre-Owned Nissan Juke from Serra TC in late October of 2019. I love the car and the staff was friendly and helpful in getting the sale taken care of as quickly as possible. I live in Grand Rapids and did not want to have to stay over night or drive back. All was well until I turned on my air conditioner in May and it did not work. When I called the dealership I was initially told that it probably it needed to be recharged and that was my responsibility. I took the car to my ...

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Google Jul 6, 2020

DJ Dohm was great! I called and told him what I was looking for and he was able to have both cars side by side. He was thorough in making sure both cars were clean (pandemic time). We are so happy with our Atlas! Thanks DJ for your help!

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Google Jul 3, 2020

Dan Hollister was awesome!! He was very professional and energetic!! Highly recommend.

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Google Jun 26, 2020

John Fyfe in Volkswagen Service Dept. was very helpful fixing a big issue with my Jetta!

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Google Aug 4, 2020

Awesome experience, they worked really hard to get me into the car I wanted.. ask for Shawn Leach!

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Google Aug 3, 2020

Great job and delivered as promised

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Google Jul 19, 2020

Nice selection of used cars

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Google Jul 18, 2020

Great customer service. They made my first car buying experience amazing. I would make the 450 mile trip to buy here again.

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Google Jul 16, 2020

John was extremely helpful and made the process painless and seamless. Will definitely do business there again!

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Google Jul 13, 2020

As always great service from a great person. See you for our next Car John

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Cars Jul 7, 2020

I had purchased a Certified Pre-Owned Nissan Juke from Serra TC in late October of 2019. I love the car and the staff was friendly and helpful in getting the sale taken care of as quickly as possible. I live in Grand Rapids and did not want to have to stay over night or drive back. All was well until I turned on my air conditioner in May and it did not work. When I called the dealership I was initially told that it probably it needed to be recharged and that was my responsibility. I took the car to my ...

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Google Jun 29, 2020

Eric Hernandez was outstanding. Great commitment and teamwork from all at Serra Nissan. Thank you Eric.

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Google Jun 27, 2020

Lenny from sales and Matt from service always take care of me on my Toyota's, Matt also used to take care of my BMW before Serra. Heather did a great job taking care of my Titan XD. Everyone was very COVID safe, and Heather kept me informed. The tech fixed everything on my truck to a "T". PS. Can you please ask Toyota or Nissan to make a duelly and slap a Cummins in it so I can buy one from Lenny to pull my horse trailers? :) Thanks, Thomas

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Google Aug 3, 2020

Excellent service , great working with Whitni she was very thorough , friendly and professional I would recommend Serra Toyota and Whitni for any of your new or used vehicle needs. From one very satisfied customer .

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Google Aug 3, 2020

Team Toyota had a very good day, from my POV. Kevin and his team went the extra mile, so to speak.

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Google Aug 1, 2020

Adam Williams is outstanding! Gladly drove 165 miles to work with him on the lease of our Rav4 Hybird! We will continue to go back to work with again!

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Google Jul 24, 2020

Because of Covid 19 I have pretty much chosen to stay home for the most part - which could be an issue when car shopping! With the professional team that I had the pleasure to work with (two of whom I have not personally met), I can honestly say to anyone considering purchasing a car online to go ahead and do it! I am so happy with my sales advisor, JIM LYNCH; finance - MIKE KRIMMEL; and sales manager - CHRIS O'CONNELL, (who approved the deal that Jim offered). I now have a new RAV4, and love it! I highly recommend ...

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Google Jul 22, 2020

Lennie O'Brien is very easy to work with. There is no sales pressure. He knows how everything on the vehicle works and can answer any questions. Our experience buying a new Highlander was very smooth with no stress.

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Google Jul 22, 2020

Bryce Colvin has helped me my 4 Runner which I loved and now my Highlander which I love just as much . Bryce was very helpful , knowledgeable and informative. He worked hard to get us the best deal and explained everything about the deal .Thank You for taking the time and having the patience to answer all my questions

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Welcome to Serra Traverse City

Make Finding Your Next New Vehicle a Standout Experience with Us.

Here at Serra Traverse City, serving Bellaire, Kalkaska, Lake City, Cadillac, Manistee, Beulah, & Suttons Bay MI, We are Here to Help!

Pretty much any car dealership can talk about its wide selection of vehicles, and standout customer service, but we live it in our showroom here in Traverse City. You can find a multitude of new and used Subaru, Toyota, Nissan, Volvo, Volkswagen or Audi models, along with a full-service center, and get all the details on any vehicle that grabs your attention, thanks to our team that guides you through the process, encourages browsing and asking questions, so you can learn and make a smart, and informed decision about your next new ride. That, and much more separates us here at Serra Traverse City from the rest, and it’s why we’re the place to go!

We’ll help you find the car of your dreams from our stunning collection of new Cadillac, Subaru, Toyota, Nissan, Volkswagen, Volvo and Audi vehicles. We know that all it takes is a test drive to fall in love with a new Subaru Outback, Toyota RAV4, Nissan Rogue, Cadillac XT4, Volvo XC40, Volkswagen Passat or Audi Q5. Our new models have been brilliantly designed to assure your safety, comfort and convenience throughout countless miles of daily driving! Don’t hesitate to visit Serra Traverse City to take a closer look at our new inventory and get started on a test drive today.

We’re well aware not everyone is looking for a new car out there, and if you’re one of those people, we also have the solution for you, too! If you’re being budget-minded or simply desire a certain ride and don’t mind it having some miles on it, at Serra Traverse City, you’re going to find many high quality used cars. There’s a selection of many used Subaru, Toyota, Volkswagen, Cadillac, Volvo, and Audi vehicles, which we carefully curate to make sure you get reliable and efficient transport, as well as an affordable option, so you certainly feel like you’re getting a ride you’re going to love.

So, you’ve found your favorite Subaru, Toyota, Cadillac, Volkswagen, Volvo or Audi: now what?
Serra Traverse City, Proudly Serving Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI Makes Car Financing Simple for Drivers in Traverse City

After helping you discover your next new or used Subaru Outback, Toyota RAV4, Nissan Rogue, Volkswagen Passat or Audi A4, Serra Traverse City doesn’t simply disappear. We know that car loan and lease options can quickly become confusing, especially when you’re not well-versed in the topic. That’s when our Subaru, Toyota, Nissan, Volkswagen, Volvo and Audi lease experts jump into action; these financial gurus are available to answer any questions that you may have and help to guide you down the path to ownership!

Once you drive your new Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen and Volvo vehicle out of our showroom, that doesn’t mean our relationship ends. Far from it, in fact. Our goal is to make sure your levels of satisfaction remain high for many miles, and we support you by offering Subaru, Toyota, Nissan, Volkswagen or Audi parts. If you need something that isn’t currently here, we’ll place an order for you. In addition, we also provide auto service as our team of maintenance pros aim to keep your vehicle in the most pristine condition possible with routine repairs, checkups, and much more.

Are you ready to experience everything the team at Serra Traverse City has to offer drivers from Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI? Consider joining us in Traverse City, Michigan today.

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231-947-9000

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• Traverse City, MI 49686

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Sales: Closed

Service: Closed

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Serra Traverse City 44.735181, -85.594550.