See What People Have to Say

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Google Apr 10, 2021

Ask for Dani. Dani has been my service advisor for every trip I've made to the dealer and she's always been helpful and knowledgeable. Dani has made every experience at this dealership a pleasant one.

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Google Apr 10, 2021

Tim was informative, friendly, and easy going. I trust his opinion and knowledge. I highly recommend Subaru to my friends and family. Knowing that they would work with Tim gives me piece of mind that they will be well taken care of.

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Google Apr 9, 2021

Sean Leach is great to work with, super responsive, and focused on getting the right vehicle for the customer.

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Google Apr 9, 2021

David is always so conscientious when we come in to have our Volvos checked over. His and the technicians' service is always spot-on, and quality-driven. There's never a worry with this team.

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Google Apr 7, 2021

Snoop was amazing. Very personable and so willing to go above and beyond. I will definitely be coming back to work with Snoop. Thanks again.

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Google Apr 7, 2021

Sean Leach at Serra in Traverse City, Michigan was wonderful to work with when we were buying our new car. I highly recommend him to everyone. And we love our new Subaru Forester. Thanks Sean.

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Google Apr 6, 2021

Buying our new Outback from Chaz was a pleasure. Chaz provided an easy, non-pressured experience and we always felt respected and that he was working in our best interests to get us exactly what we wanted. The transaction went very smoothly and we appreciated it. Thanks again.

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Google Apr 5, 2021

James and the crew that helped us were very knowledgeable and honest.

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Google Apr 4, 2021

I was very pleased with my experience with Leo. Very straightforward with no smoke and mirrors. Whole transaction done in an afternoon. Easy peasy.

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Google Apr 3, 2021

Get it done they have vehicle and service that you can count on.

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Toyota Highlander for family trips. Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Find out more with Serra Subaru in Traverse City!

Serra Traverse City’s Huge Selection has the Cars You Want!

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Have a Standout Experience with Finding Your New Car with Us!

It’s worth making the drive from Kalkaska for the great experience you’ll have when you’re shopping with Serra Traverse City, one of your premier Traverse City dealerships. We’re a full-service dealership with a full-service center, parts department, and financial services to serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI are waiting to help you get the exact vehicle you want at a price that’s in your budget. Whether you’re purchasing your first Toyota Camry, or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process as one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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• Traverse City, MI 49686

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Today's Hours:

Sales: Closed

Service: Closed

Parts: Closed

Serra Traverse City 44.735181, -85.594550.