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Google Oct 15, 2020

Dan Hollister was amazing to work with! I would highly recommend for anybody but especially those that want a quick and easy car buying experience! I have a newborn at home and a four-year-old and he was able to make this process very easy and work with me through text and email mostly. He even brought the car to my house so I didn’t have to bring in the baby! I highly recommend.

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Google Oct 14, 2020

Great service, Great People, Great experience

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Google Oct 12, 2020

My experience with Eric Senff as my salesman was fantastic! We came across some snags during the search for the perfect vehicle and what I wanted, but Eric never gave up and did everything he could to get me the right car. The amount of time and effort he put in was extremely appreciated and has not gone unnoticed. I would recommend Eric to any of my friends or family if theyre ever in the market for a VW or Audi. I will definitely be going back to him for my future car purchases from here on out.

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Google Oct 12, 2020

I was in town for the weekend and needed a last minute oil change. They worked around my schedule and did a fantastic job. Beautiful facility and top notch all around. I will try and plan to come again for their 10 star service!

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Google Oct 12, 2020

My most recent visit to Serra’s Service Dept. was to upgrade the software in the emission system due to a recall notice. Not major, but important, nevertheless. However, no matter how serious (or not), John Fyfe consistently delivers personal, friendly, professional and timely service. He not only values your car, but his relationship with you, as well. It is always a pleasure to work with someone as accountable and responsive as John Fyfe.

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Google Sep 23, 2020

Serra Volkswagen is the place to go!

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Google Sep 5, 2020

Very knowledgeable, honest and helpful who made the lease experience easy.

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Google Sep 15, 2020

In short, Leo was amazing and made the process of "shopping" for just the right vehicle pressure-free and fun. He was extremely thorough and provided several options for me to consider. When taking possession of the car, Leo took the time to review ALL of the car's features with me so I felt totally "functional" when I pulled out of the dealership. I will, without hesitation, recommend Leo and Serra Nissan. to anyone who is looking for a new vehicle.

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Google Sep 12, 2020

Had a small budget and Eric H was able to get me exactly what I needed. He treated me like I was a customer with an unlimited budget. Respectful and showed class. I would recommend him for sure.

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Google Sep 11, 2020

Heather Fitzgerald is fantastic! She was courteous and professional throughout the exchange. She was very respectful of the 6 foot social distancing and wearing masks both inside and outside. Heather is also an excellent communicator who provided consistent information and support.She is an amazing employee and deserves a raise! It is people like Heather who make the experience of getting our cars fixed enjoyable!

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Google Sep 3, 2020

I had a great experience, our sales guy was Angel Borja and he gave us a great deal. The finance manager, Mortimer Virves was great too.

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Google Aug 31, 2020

Heather Fitzgerald was wonderful! I couldn't get the emergency rear brake turned off (at first I didn't know that was what needed to be done). She attempted to help me, by walking me through the steps without being able to see my panel. When I couldn't get it to stop, she then contacted another person to get information from them. I finally drove over there and she walked me through what needed to be done. She was very patient with me and I asked another question and she took care of that one right away as well.Excellent employee who ...

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Google Aug 24, 2020

If it wouldn’t have been for Heather’s unquestionable superior level of overall performance, as a service representative, my rating for the experience with Serra Nissan would have been zero! Her knowledge, skills and ambitions are better served somewhere else. It’s very clear that the dealership is in the business of selling cars and not servicing them. While the dealership may be able to maintain new vehicles efficiently, their technical abilities fall short when diagnosing and servicing the complicated electrical issue, I came in for, even with Heather's succinct and effective communication skills.

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Google Aug 13, 2020

Heather was great. She was doing double duty that day. Along with doing her normal job, she was being the car runner, to & from the garage. When she brought someone else's car in after repairs, she immediately came over to my truck and asked me what services I needed done, before entering the building. Within 3 minutes, paperwork was done and my truck was headed to get the oil changed. I was at this location on Wednesday, 7/29/20, sat in my truck for five minutes and no one from the customer service team came out to assist me, so I drove away. ...

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Oct 16, 2020

Called to schedule an appointment for my Toyota Care service. It was very easy to make an appointment. When I got to the dealership they got my car right in and right out. I don't believe I was there more than 10-15 minutes. Wonderful Service. Ashley was great!

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Google Oct 13, 2020

Took my 2005 Toyota Tundra in for oil change / service. Matt, my service rep, got me in and out on time. No sales pitch, no upcharges, very comfortable. Great service. Thx Matt!

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Google Oct 12, 2020

Both Sheila and Serra Motors were very easy to deal with! It was a very simple transparent process and took a little more than a hour out of my day which was great! The staff was extremely knowledgeable, it was a very smooth, and easy way to get a new ride. Thank You

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Google Oct 7, 2020

Matt Echols was polite, friendly, and helpful. He offered me additional service without pressuring me to buy and respected my decision. I was very impressed with the attention he provided.

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Google Oct 5, 2020

Sheila was amazing! She went above and beyond to find exactly what I was looking for. I'm loving my new car! Thank you!!

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City! That’s because we carry more brands of new cars than most dealerships, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Nissan Highlander for family trips. Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Find out more with Serra Traverse City!

Serra Traverse City’s Huge Selection has the Cars You Want!

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Have a Standout Experience with Finding Your New Car with Us!

It’s worth making the drive from Kalkaska for the great experience you’ll have when you’re shopping with Serra Traverse City. We’re a full-service dealership with a full-service center, parts department, and financial services to serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff is waiting to help you get the exact vehicle you want at a price that’s in your budget. Whether you’re purchasing your first Toyota Camry, or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process as one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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231-947-9000

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• Traverse City, MI 49686

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Today's Hours:

Open Today! Sales: 8:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Serra Traverse City 44.735181, -85.594550.