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Google Oct 27, 2021

Chaz is the perfect salesman. He kept on top of our order and updated us weekly. Upon taking delivery, he went out of his way to make sure to answer all of our questions relating to the features of our new Outback. I would highly recommend Chaz to anyone looking for a new or used vehicle. Chaz along with the crew at Serra Subaru made our car buying experience exceptionally easy. We are looking forward to a continued relationship with Serra Subaru! Jerry & Rob

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Google Oct 26, 2021

We bought a Volvo through Serra, and took ii in for Glass coating. David Feiger was the tech who took care of us. I was very impressed with the quality of the work. We had questions and David never rushed us or made us feel we were taking up his time! I'd recommend David Feiger to anyone with car needs!

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Google Oct 24, 2021

Todor was a great help in purchasing my new Subaru Forester. He was very knowledgeable of all the features of the Forester and was able to explain them to me. He was also very friendly and kind. I would highly recommend asking for Todor as your sales rep at Serra Subaru of Traverse City. They all made my purchase a pleasurable experience. Jeff in the finance department was great also. He handled all my questions with ease. I am very happy with the experience at Serra and also my new Forester.

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Google Oct 21, 2021

He was amazing! He sat me down and asked me what I needed and he really listened. He contacted me with cars that would fit my search criteria and had great communication skills! My family will definitely use Todor the next time we need another car!

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Google Oct 21, 2021

Dani Weir has been my service rep on several occasions. She is prompt, knowledgeable, informative, and always friendly. You can't go wrong with Dani for any of your vehicle servicing needs!

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DealerRater Jul 8, 2021

We flew from NYC to Michigan to work with Eric specifically, and he did not disappoint. He went the extra mile every step of the way to find our exact model in a highly competitive, post-pandemic market. Communication was clear and timely, and as first time car buyers he really looked after us when it came time to do the paperwork. If you’re searching for a fun, honest, and attentive salesperson who will work hard to get you the car of your dreams, then stop your searching, call Serra, and ask for Eric.

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Toyota Highlander for family trips. Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Find out more with Serra Subaru in Traverse City!

Serra Traverse City’s Huge Selection has the Cars You Want!

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Have a Standout Experience with Finding Your New Car with Us!

It’s worth making the drive from Kalkaska for the great experience you’ll have when you’re shopping with Serra Traverse City, one of your premier Traverse City dealerships. We’re a full-service dealership with a full-service center, parts department, and financial services to serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI are waiting to help you get the exact vehicle you want at a price that’s in your budget. Whether you’re purchasing your first Toyota Camry, or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process as one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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• Traverse City, MI 49686

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Today's Hours:

Open Today! Sales: 8:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Serra Traverse City 44.735181, -85.594550.