See What People Have to Say

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Google May 26, 2022

I have been very pleased with Serra Subaru in Traverse City, especially with Sean Leach and Jaimie Boudrie, since I moved to Michigan three years ago. Sean and Jaimie have been very helpful and knowledgeable every time I see them.

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Google May 26, 2022

Austin did a great job. He cut to the chase and we quickly came to a good arrangement. He was courteous and professional. I’d return to him in an instant!

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Google May 23, 2022

I recently purchased a Volvo C 40 and James Scarborough was the sales rep. I could not have been more happy with his professionalism and knowledge. I was especially happy and that all my questions were answered honestly and there was no pressure to purchase. James was a perfect example of how sales persons should interact with prospective purchasers.

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Google May 23, 2022

My experience with Sean was EXTRAORDINARY! It was my first time buying a car on my own and he made the process so simple and fast. I would highly recommend Sean to help anyone looking for a new car.

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Cars May 20, 2022

David helped me find great vehicle right in my price range. He was professional and super easy to work with, and I would recommend giving him a call.

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Nissan Pathfinder for family trips.

Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Our family of car dealerships in Traverse City, MI, can service all of your automotive needs with ease.

Whether you’re looking for a new car from any one of our seven brands or you prefer a pre-owned model, our diverse teams can serve your needs. Better yet, we offer insightful service and financing guidance that goes well beyond what other Traverse City car dealers can offer. Learn more about working with our team in Traverse City, Michigan, below!

Serra Traverse City’s Huge Selection has the Cars You Want!

As a driver in Traverse City, Michigan, you need to be prepared for varying road conditions. From heavy winter snow to spring showers, driving around town is often a bit of a challenge. Luckily, when you shop with our range of Traverse City car dealers, you can find a model that offers the performance you need at a price you will love. Our financiers can help you explore financing and leasing to see which method is right for you. No matter what model catches your eye, when you shop Serra, you can expect excellence.

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Standout Service at Our Traverse City Car Dealerships

It’s worth making the drive from Kalkaska for the great experience you’ll have working with our premier Traverse City dealerships. We’re a full-service dealership with a service center and parts department that will serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one. Unlike other car dealerships in Traverse City, Michigan, we want you to feel comfortable turning to us for all of your automotive needs.

With us, our relationship is just beginning when you sign on the dotted line. With a family of auto dealerships all around town, you’re never far from expert Serra service. No matter what type of make and model you drive, our team can keep your vehicle running smoothly for years to come.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI, are waiting to help you get the exact vehicle you want at a price that’s within your budget. Whether you’re purchasing your first Toyota Camry or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

Get Directions To Our Dealership

Serra Traverse City 44.735181, -85.594550.