See What People Have to Say

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Google Jun 23, 2021

David did a wonderful job at my last visit for car maintenance. Positive, motivated, and helpful. Employer, please keep acknowledging, rewarding people with this work ethic.

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Google Jun 22, 2021

Jamie was extremely polite and very accommodating in both checking in and out for my service appointment. Excellent service!

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Google Jun 22, 2021

John is exceptional at helping choose the right car. This is our second time utilizing his skills and once again we have a beautiful and certified used car thanks to John!

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Google Jun 21, 2021

Good experience all in all, Snoop is a great sales representative and was very personable

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Google Jun 20, 2021

Bill Dykstra was incredibly helpful. And unlike most car salesmen, in my experience, he wasn’t overbearing and didn’t try to sell me too hard. He knew what I wanted and left it at that. He did a great job. Thanks again, Bill!

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Google Jun 20, 2021

Justin made the process of getting a new car so easy. He was there every step of the way to answer any questions and helped facilitate my trade in very simple. He was a pleasure to work with. I would say I’d love to work with him again but I plan on keeping my forester until the wheels fall off :) thanks again Justin, you were amazing

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Google Jun 19, 2021

Melanie P. was wonderful. She struck me as sincere, honest, trustworthy. Those are rare and valuable qualities for someone in sales. I took extra business cards from her just in case I know someone looking for a car. I would recommend Serra in general and Melanie in particular. My overall experience was very positive.

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Google Jun 19, 2021

Todor Petrov helped me purchase my Subaru Outback, which I love !! He was very polite, timely and knowledgeable. I appreciated his professional kindness. His positive attitude just made the process fun !!

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Google Jun 15, 2021

Excellent service and attention to detail.

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Toyota Highlander for family trips. Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Find out more with Serra Subaru in Traverse City!

Serra Traverse City’s Huge Selection has the Cars You Want!

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Have a Standout Experience with Finding Your New Car with Us!

It’s worth making the drive from Kalkaska for the great experience you’ll have when you’re shopping with Serra Traverse City, one of your premier Traverse City dealerships. We’re a full-service dealership with a full-service center, parts department, and financial services to serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI are waiting to help you get the exact vehicle you want at a price that’s in your budget. Whether you’re purchasing your first Toyota Camry, or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process as one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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• Traverse City, MI 49686

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Today's Hours:

Open Today! Sales: 8:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Serra Traverse City 44.735181, -85.594550.