Kick back in our newly renovated service lounge and enjoy complimentary Wifi, gourmet coffee and snacks and even HD TV. Our complimentary shuttle service runs every half hour and allows you to schedule pickups within 20 miles from our store. Better yet, if your service lasts longer than 2 hours, we'll give you a complimentary loaner car for the day!
I know what I want.
I just want to browse.
Featured Inventory
2008 Chevrolet Aveo LS Sedan
- KBB Suggested Price:$3,448
- Serra Discount:$1,501
- Serra Price:$1,947
Engine: 1.6L I-4 cyl, Transmission: 4-Speed Automatic with Overdrive, Mileage: 157,460 miles, Exterior Color: Cosmic Silver, Interior Color: Charcoal
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2006 Chevrolet Cobalt LS Sedan
- KBB Suggested Price:$4,224
- Serra Discount:$3,229
- Serra Price:$995
Engine: 2.2L I-4 cyl, Transmission: 4-Speed Automatic with Overdrive, Mileage: 125,111 miles, Exterior Color: Black, Interior Color: Gray
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2009 Chevrolet Cobalt LT Coupe
- KBB Suggested Price:$4,284
- Serra Discount:$1,545
- Serra Price:$2,739
Engine: 2.2L I-4 cyl, Transmission: 5-Speed Manual, Mileage: 180,968 miles, Exterior Color: Imperial Blue Metallic, Interior Color: Ebony
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2015 Chevrolet Colorado Z71 Truck Crew Cab
- KBB Suggested Price:$26,355
- Serra Discount:$1,366
- Serra Price:$24,989
Engine: 3.6L V-6 cyl, Transmission: 6-Speed Automatic, Mileage: 43,863 miles, Exterior Color: Rally Yellow, Interior Color: Jet Black
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Get Your Trade-In Value
Instantly increase your buying power! Get a trade-in value on your current vehicle before you even set foot at our dealership. You can apply the value calculated here to other tools for the most accurate results.
Begin Your AppraisalPersonalize Your Payments
Help cement realistic expectations for what deal is best for you. Specify whether you'd like to purchase or lease, and make adjustments to find your perfect monthly payment.
Pre-Qualify for Financing
Do you have credit concerns? We can help! Use this tool to provide us with information we need to determine if there are financing options that work for you.
Get PrequalifiedWelcome to Serra Traverse City
Serra Traverse City in Traverse City, MI treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!
Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling (231) 947-9000.
If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car arrives. If you'd like to see a vehicle in person, click on Dealership: Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!
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