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See What People Have to Say
Google
May 21, 2020
I was very happy with the service I received. I called as my tire was loosing air rapidly and I was just down the road. They were able to get me in within 20 min and noticed I had a recall on my vehicle which they took care of in addition to the screw in my tire and had me on my way in less than an hour. Thank you!
Google
May 11, 2020
John Fyfe (Service Writer) is fantastic! Thank you to the entire Serra VW team for the great service. While there is not a lot of VW options in northern Michigan, I am confident you will enjoy a similar experience knowing your Volkswagen is in goods hands.
Google
May 2, 2020
My purchase experience was less than desireable. I don't have much to say about the sales team and management. However, John Fyfe in the service department has gone above and beyond when I come in. I do appreciate him and the welcoming feel he brings.
Google
Apr 16, 2020
John Fyfe is amazing. I have never experienced customer service like what he provides. He sets the standard.John is simply the best in the industry. Serra is very fortunate to have him on the team.
Google
Apr 9, 2020
I always have had excellent service and been treated very well.
Google
Apr 9, 2020
Excellent. Very friendly and hospitable. Went beyond by checking a recall that I had forgotten about and had it taken care of while I had the car in for an oil change. Washing the car was a real plus also. Thank You
Google
Apr 9, 2020
Just perfect. Work performed quickly and without issues. Very happy.
Google
Apr 2, 2020
Never have met such a knowledgeable car salesmen as Dan Hollister! My wife and I find it very difficult to find a salesmen that will take us seriously or even come up to talk to us. Dan greeted us with smile and treated us both with respect throughout the entire visit, and blew us away with his technical knowledge and construction of the cars. The best part is that he never made us feel pressured.
Google
Mar 11, 2020
When we first visited the dealership, we did not have knowledge of the VW line. Eric Seniff was great! He answered all our questions and listened to what we wanted in a vehicle. Took his time hooking us up with the Atlas model. Very happy with it and more than pleased with the service team when we show up for our free car washes.
Google
Apr 9, 2020
Eric made the car buying experience a no pressure, enjoyable process. The whole Serra sales team were a pleasure to work with. Would highly recommend Serra for your new car needs.
Google
Mar 30, 2020
Very professional very friendly and helpful were very pleased with the 2018 Nissan titan we just purchased! Hands down the best auto buying experience I've ever had! I highly recommend checking out their multiple lots in TC you will not be disappointed!
Google
Mar 19, 2020
I love it
Google
Mar 1, 2020
Every time I take my car here they are very helpful and friendly. They are very knowledgeable about what needs to be done and experience in thier service. Don't mind me asking questions about the service. Let's me know about how long it will take and there is a very nice waiting area. Thank you
Google
Feb 19, 2020
They provided great service to us 2 weeks after we bought a car from them. Very good customer service!
Google
May 21, 2020
Had a great experience, called Friday morning to enquire about vehicle. By 2pm everything was set. Drove to TC from Morley Stanwood area Saturday morning, meet Lennie. Test drove unit and made purchase. Lennie ordered us a new key as it only had 1 key. Great service from everyone. Thank you
Google
May 5, 2020
Great service and attention to the physical distancing needs during the pandemic.
Google
May 4, 2020
Want to thank Serra Toyota, Chris Connell and Jeff (parts dept) for making the lease of my new 4Runner so easy. I was a little skeptical that I would be able to complete this transaction while under the Stay at Home order. These guys made it so easy. They valued my trade in and completed all paperwork and financing via the internet and phone. Our new vehicle was delivered to us more than 45 miles away, and the driver drove our trade in back to Traverse City. This was easy and painless. I would recommend anyone considering this option to go ...
Google
May 4, 2020
Sheila Momberg helped us with our purchase online & messaging with the COVID & not being able to go in to meet her in person. We were able to do everything easily & they took precautions with sanitized pens, electronic documents & the finance person Chris wore a mask. Nothing to be fearful of & it went smoothly. I highly recommend Serra Toyota & Sheila Momberg.
Google
Apr 28, 2020
Chris was awesome to work with. I had been in the market for a Truck for a little while and had looked at a few options. Most of the other dealers in the area were slow to help. I do understand that Covid-19 has been tough on the auto industry, but Serra had their business in order and the process was seamless. All of the business was conducted via text, email and phone calls. When I went to pickup and sign the paper work we did everything by the CDC guidelines. If you're in the market, Serra is the place ...
Google
Apr 25, 2020
Quick, easy and non-eventful. Just perfect! Thanks.
Google
Apr 20, 2020
My recent service call took me to Serra Toyota of Traverse City. Unlike the other visits I've made to service my vehicle, this one was unique. I was blessed with Kevin as my Service Rep. He was happy, kind, thorough and provided me with a driver to take and pick me up while they worked on my vehicle. He kept in contact with me throughout the day with the needs and prices of services needed and also wrote down the attention I need to give to keep up with Toyota recommendations. Because of this one person, I will return to ...
Google
Apr 20, 2020
Matt EcholsToyota Service Advisor was very helpful and made the whole experience go smoothly.
Google
Apr 19, 2020
Very friendly staff and committed to ensuring the highest level of quality.
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Our Brands
Welcome to Serra Traverse City
Make Finding Your Next New Vehicle a Standout Experience with Us.
Here at Serra Traverse City, serving Bellaire, Kalkaska, Lake City, Cadillac, Manistee, Beulah, & Suttons Bay MI, We are Here to Help!
Pretty much any car dealership can talk about its wide selection of vehicles, and standout customer service, but we live it in our showroom here in Traverse City. You can find a multitude of new and used Subaru, Toyota, Nissan, Volvo, Volkswagen or Audi models, along with a full-service center, and get all the details on any vehicle that grabs your attention, thanks to our team that guides you through the process, encourages browsing and asking questions, so you can learn and make a smart, and informed decision about your next new ride. That, and much more separates us here at Serra Traverse City from the rest, and it’s why we’re the place to go!
We’ll help you find the car of your dreams from our stunning collection of new Cadillac, Subaru, Toyota, Nissan, Volkswagen, Volvo and Audi vehicles. We know that all it takes is a test drive to fall in love with a new Subaru Outback, Toyota RAV4, Nissan Rogue, Cadillac XT4, Volvo XC40, Volkswagen Passat or Audi Q5. Our new models have been brilliantly designed to assure your safety, comfort and convenience throughout countless miles of daily driving! Don’t hesitate to visit Serra Traverse City to take a closer look at our new inventory and get started on a test drive today.
We’re well aware not everyone is looking for a new car out there, and if you’re one of those people, we also have the solution for you, too! If you’re being budget-minded or simply desire a certain ride and don’t mind it having some miles on it, at Serra Traverse City, you’re going to find many high quality used cars. There’s a selection of many used Subaru, Toyota, Volkswagen, Cadillac, Volvo, and Audi vehicles, which we carefully curate to make sure you get reliable and efficient transport, as well as an affordable option, so you certainly feel like you’re getting a ride you’re going to love.
So, you’ve found your favorite Subaru, Toyota, Cadillac, Volkswagen, Volvo or Audi: now what?
Serra Traverse City, Proudly Serving Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI Makes Car Financing Simple for Drivers in Traverse City
After helping you discover your next new or used Subaru Outback, Toyota RAV4, Nissan Rogue, Volkswagen Passat or Audi A4, Serra Traverse City doesn’t simply disappear. We know that car loan and lease options can quickly become confusing, especially when you’re not well-versed in the topic. That’s when our Subaru, Toyota, Nissan, Volkswagen, Volvo and Audi lease experts jump into action; these financial gurus are available to answer any questions that you may have and help to guide you down the path to ownership!
Once you drive your new Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen and Volvo vehicle out of our showroom, that doesn’t mean our relationship ends. Far from it, in fact. Our goal is to make sure your levels of satisfaction remain high for many miles, and we support you by offering Subaru, Toyota, Nissan, Volkswagen or Audi parts. If you need something that isn’t currently here, we’ll place an order for you. In addition, we also provide auto service as our team of maintenance pros aim to keep your vehicle in the most pristine condition possible with routine repairs, checkups, and much more.
Are you ready to experience everything the team at Serra Traverse City has to offer drivers from Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI? Consider joining us in Traverse City, Michigan today.
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Contact
231-947-9000
Call Now• Traverse City, MI 49686
Get DirectionsToday's Hours:
Open Today! Sales: 8:30am-7pm
Open Today! Service: 7:30am-6pm
Open Today! Parts: 7:30am-6pm
Serra Traverse City
Traverse City,
MI
Phone: 231-947-9000
https://g.page/SerraToyotaTraverseCity?share
44.735181
-85.594550