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Google Sep 23, 2021

Tim was great! Kept me informed at every step and was very knowledgeable. Nice guy too!

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Google Sep 23, 2021

Zac Johnson made it so easy to get our van. We test drove it Saturday afternoon and were driving it by Monday afternoon. This is my second vehicle from Serra and couldn’t be happier. We will definitely be back.

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Google Sep 22, 2021

Taryn was so helpful and responsive. I was so appreciative that she was able to get my car back as soon as she did! Above and beyond!

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Google Sep 22, 2021

Wonderful people and busy place. They do an amazing job getting things done with how busy they have been.

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Google Sep 17, 2021

My ole' '13 Ford Flex was whining at me more than my hangry kids yesterday and I pulled a HARD RIGHT into SERRA, SO GLAD I DID. As a single mom with everyone hard up these days, all depressed, masked, stressed and rigid SNOOP could not have made me feel SAFER!!! Four gals here.. get this, it was the FASTEST DECISION! BEST TRADE IN! BEST DEAL on a BEST (roundhouse kick snow boulders n' zombies, queen of a) CAR! THE BEST ENVIRONMENT! And BEST SALESMEN EVER. Thanks Snoop - Hope you bag two 333 point bucks this year!! SERRA DO NOT CHANGE ...

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Google Sep 13, 2021

Marc did a fantastic job helping us with the purchase of our Tahoe. We were very torn on purchasing a vehicle that would require us having a car payment through a dealership or buying something less expensive through private party. Marc never pushed us to make the sale and was always very responsive and easy to communicate with. We were being super picky and didn't make the job easy for him. He showed us what seemed like a dozen vehicles and even stayed late on Labor Day Weekend to help us when we showed up 20 mins before closing. When ...

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Google Sep 10, 2021

Zak was nothing short of AMAZING. He went above and beyond to make our experience wonderful. I would, hands down recommend him to everyone. He stayed late so that we could make it back to the dealership and try out and subsequently purchase our Subaru. Thank you Zak. You’re an asset to the company

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Google Sep 10, 2021

Heather Fitzgerald is a great service advisor.

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DealerRater Jul 8, 2021

We flew from NYC to Michigan to work with Eric specifically, and he did not disappoint. He went the extra mile every step of the way to find our exact model in a highly competitive, post-pandemic market. Communication was clear and timely, and as first time car buyers he really looked after us when it came time to do the paperwork. If you’re searching for a fun, honest, and attentive salesperson who will work hard to get you the car of your dreams, then stop your searching, call Serra, and ask for Eric.

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Toyota Highlander for family trips. Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Find out more with Serra Subaru in Traverse City!

Serra Traverse City’s Huge Selection has the Cars You Want!

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Have a Standout Experience with Finding Your New Car with Us!

It’s worth making the drive from Kalkaska for the great experience you’ll have when you’re shopping with Serra Traverse City, one of your premier Traverse City dealerships. We’re a full-service dealership with a full-service center, parts department, and financial services to serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI are waiting to help you get the exact vehicle you want at a price that’s in your budget. Whether you’re purchasing your first Toyota Camry, or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process as one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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• Traverse City, MI 49686

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Today's Hours:

Open Today! Sales: 8:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Serra Traverse City 44.735181, -85.594550.