See What People Have to Say

Google logo
Google Feb 7, 2023

Visited Serra while looking to trade in my problematic Jeep Compass they helped me get into a car right away. Angel Lederer was awesome and I would highly recommend asking for her to help you out! She stayed over taking time to make sure me and my child got into a safe and reliable car. So I’d say they definitely take the time to properly take care of their clients.

Google logo
Google Feb 2, 2023

Tucker is an amazing sales person. Going far out of his way to help find a vehicle that fits into my budget and also meets my expectations. I have purchased a couple of vehicles from him and many from Serra in Traverse City. Tucker and all the folks at Serra are wonderful to say the least.

Google logo
Google Feb 2, 2023

Trevor Bower was fantastic at every step of the process!

DealerRater logo
DealerRater Feb 2, 2023

My car looked like new when I it was delivered back to me. It was amazing. I loved it. I had a short window to get it serviced and you made it happen. Thank you!

Read at DealerRater

Google logo
Google Jan 31, 2023

He's great! He works really hard for me and always with a great attitude. I was actually just telling someone at work about him today!

Google logo
Google Jan 27, 2023

It was a very good experience working with Jeff W. at Serra Volvo in TC. He was professional, answered all my questions & welcomed me back (after Covid :( to help me learn about the car. When I call or text he responds in a timely manner. I actually had an issue today with the sound system (no volume) - he called back & explained how to reset the main screen. Great service!

Cars logo
Cars Jan 23, 2023

Outstanding salesman. Did a great job helping us setting up a test drive. Also spot on setting up all the paperwork to purchase the vehicle. Easiest car I have ever bought in and out in about 15 to 20 minutes. I highly recommend serra of traverse city I have bought 2 vehicles there and have had several friends buy from them also and it’s always a pleasure doing business with them.

Google logo
Google Jan 23, 2023

Outstanding salesman. Did a great job helping us setting up a test drive. Also spot on setting up all the paperwork to purchase the vehicle. Easiest car I have ever bought in and out in about 15 to 20 minutes. I highly recommend serra of traverse city I have bought 2 vehicles there and have had several friends buy from them also and it’s always a pleasure doing business with them.

Google logo
Google Jan 19, 2023

Matt Shuker is very knowledgeable about the product and processes and demonstrates top-notch professionalism. He worked hard to accommodate my tight schedule while delivering the perfect vehicle to meet my needs. Matt was considerate of my time and listened carefully, eliminating unnecessary haggling. I walked out, knowing I got the best price for the best truck.

Google logo
Google Jan 18, 2023

Heather is an absolute gem and has been super helpful with setting up repairs for the Nissan Juke which has been a complete lemon and Nissan should be embarrassed about how poorly it’s engine and ball joints hold up. I would never suggest anyone buying a Nissan but I would happily send friends Heather’s way to help them if they make the same error in judgment I made. Heather is kind, flexible, understanding and has wonderful follow through.

7-Point Assurance Package

Market Based Pricing

We base all of our pricing on market-oriented and competitive pricing levels. At Serra of Traverse City, you will never have to pay more than our competitors, so you’re always guaranteed the best price available.

Complimentary CarFax

We provide a complimentary CarFax report to give you a detailed history of any services performed on your vehicle, previous owner history, and any other notable details about your vehicle’s history.

A Free Full Tank of Gas

Whether you’re buying a new or used car, you will always have a free full tank of gas when you leave our dealership! No hidden gas fees, no fill-up fines, nothing!

Price Protection Guarantee

If you purchase a vehicle with us and happen to find the same vehicle at a lower price within 7 days, Serra of Traverse City will either pay the difference or buy the vehicle back. It’s your choice!

Exclusive Seven Day Exchange

If you aren’t satisfied with your vehicle purchase within 7 days, bring it back in and you can exchange it for a different vehicle of your choice, hassle free!

A Premier Financing Program

Whether you’re interested in an auto loan or our vehicle financing program, our team of financial experts is happy to help with whatever you may need!

Northern Michigan’s Largest Certified Dealer

Customer satisfaction is our #1 priority at Serra of Traverse City. As such, we want to offer our customers unmatched service and benefits with our 7-point assurance package. With our unparalleled benefits, it’s clear why you should buy with the 7-point assurance package from Serra of Traverse City.

Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Nissan Pathfinder for family trips. Along with our brand-new models, we have a tremendous selection of Serra used cars in Traverse City to suit your wishlist.

Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Our family of car dealerships in Traverse City, MI, can service all of your automotive needs with ease.

Whether you’re looking for a new car from any one of our seven brands or you prefer a pre-owned Serra Traverse City used car, our diverse teams can serve your needs. Better yet, we offer insightful service and financing guidance that goes well beyond what other Traverse City car dealers can offer. Learn more about working with our team in Traverse City, Michigan, below!

Serra Traverse City’s Huge Selection has the Cars You Want!

As a driver in Traverse City, Michigan, you need to be prepared for varying road conditions. From heavy winter snow to spring showers, driving around town is often a bit of a challenge. Luckily, when you shop with our range of Traverse City car dealers, you can find a model that offers the performance you need at a price you will love. Our financiers can help you explore financing and leasing to see which method is right for you. No matter what model catches your eye when you shop with Serra, you can expect excellence.

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of Serra Traverse City used cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of Serra used cars in Traverse City priced under $10,000, and our own 7-Point Assurance package.

Standout Service at Our Traverse City Car Dealerships

It’s worth making the drive from Kalkaska for the great experience you’ll have working with our premier Traverse City dealerships. We’re a full-service dealership with a service center and parts department that will serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one. Unlike other car dealerships in Traverse City, Michigan, we want you to feel comfortable turning to us for all of your automotive needs.

With us, our relationship is just beginning when you sign on the dotted line. We’re here to serve your needs long after you’ve driven home in one of our Serra Traverse City used cars. With a family of auto dealerships all around town, you’re never far from expert Serra service. No matter what type of make and model you drive, our team can keep your vehicle running smoothly for years to come.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI, are waiting to help you get the exact vehicle you want at a price that’s within your budget. Whether you’re purchasing your first Toyota Camry or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process one that will leave you satisfied and thrilled with your new vehicle. If you prefer to save a few extra dollars, our selection of Serra used cars in Traverse City will offer exactly what you need. Contact us anytime with your car-buying questions!

Get Directions To Our Dealership

Serra Traverse City 44.735181, -85.594550.