See What People Have to Say

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Google Dec 4, 2021

We had a very nice experience buying our vehicle thanks to Zak. He made it simple for us and was very kind and informative throughout the whole process. :)

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Google Dec 4, 2021

Excellent service. I really appreciated the valet service to pick up and return my car, I was surprised by the return of a clean car! A dirty car had been picked up.

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Google Dec 4, 2021

Dani took wonderful, genuine care of our needs. She always provides straight forward conversation regarding immediate needs vs monitoring needs, This time she also worked to find us an opening that fit our schedule. We’re very appreciative.

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Google Dec 3, 2021

David is always very accomodating, friendly, and has excellent customer service skills. He is an asset to the SERRA family of service.

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Google Dec 2, 2021

Zak was super friendly and helpful. He was very knowledgeable and able to work with us to get us exactly what we wanted and accommodate our schedules to make that happen. I will absolutely recommend Zak to anyone I know looking to purchase a vehicle.

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Google Dec 1, 2021

Sean Leach is I N C R E D I B L E!! It’s not every day you get to meet someone as genuine as Sean, so I consider myself extremely lucky to have had his help during this entire process. Big purchases can be scary, but Sean made sure this experience was fun and exciting, how it’s meant to be. He was trustworthy, knowledgeable, and kind - I couldn’t have imagined working with anyone else, and I don’t have to as long as Sean’s working at Serra Subaru of Traverse City! If you’re ...

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Google Nov 28, 2021

I’ve bought a couple vehicles through John. He has always been professional. I was impressed with the very smooth transaction. I would highly recommend John.

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Google Nov 28, 2021

Positive experience! Dani was knowledgeable, informative and helpful as always.

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Google Nov 28, 2021

Melanie was great to work with. Always helpful, responded in timely manner. She helped me with a purchase of a Subaru Crosstrek

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Google Nov 27, 2021

A Solid 10 out of a possible 10!! “ Sean was an EXCEPTIONAL brand ambassador for both Serra and Subaru!! A 35 year loyal Bow Tie owner, averaging one vehicle every other year, it was a huge leap for us to try a Subaru - Sean has made the process seamless. This was our heartfelt thank you message as a follow up after the sale: Good morning Sean, It was a pleasure meeting you and doing business together. It is worth noting that I have owned nothing but Chevrolet products for the last 30+ years and your professionalism, enthusiasm, and ability to provide service that ...

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DealerRater Jul 8, 2021

We flew from NYC to Michigan to work with Eric specifically, and he did not disappoint. He went the extra mile every step of the way to find our exact model in a highly competitive, post-pandemic market. Communication was clear and timely, and as first time car buyers he really looked after us when it came time to do the paperwork. If you’re searching for a fun, honest, and attentive salesperson who will work hard to get you the car of your dreams, then stop your searching, call Serra, and ask for Eric.

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Nissan Pathfinder for family trips.

Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Our family of car dealerships in Traverse City, MI, can service all of your automotive needs with ease.

Whether you’re looking for a new car from any one of our seven brands or you prefer a pre-owned model, our diverse teams can serve your needs. Better yet, we offer insightful service and financing guidance that goes well beyond what other Traverse City car dealers can offer. Learn more about working with our team in Traverse City, Michigan, below!

Serra Traverse City’s Huge Selection has the Cars You Want!

As a driver in Traverse City, Michigan, you need to be prepared for varying road conditions. From heavy winter snow to spring showers, driving around town is often a bit of a challenge. Luckily, when you shop with our range of Traverse City car dealers, you can find a model that offers the performance you need at a price you will love. Our financiers can help you explore financing and leasing to see which method is right for you. No matter what model catches your eye, when you shop Serra, you can expect excellence.

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Standout Service at Our Traverse City Car Dealerships

It’s worth making the drive from Kalkaska for the great experience you’ll have working with our premier Traverse City dealerships. We’re a full-service dealership with a service center and parts department that will serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one. Unlike other car dealerships in Traverse City, Michigan, we want you to feel comfortable turning to us for all of your automotive needs.

With us, our relationship is just beginning when you sign on the dotted line. With a family of auto dealerships all around town, you’re never far from expert Serra service. No matter what type of make and model you drive, our team can keep your vehicle running smoothly for years to come.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI, are waiting to help you get the exact vehicle you want at a price that’s within your budget. Whether you’re purchasing your first Toyota Camry or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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• Traverse City, MI 49686

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Today's Hours:

Open Today! Sales: 8:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Serra Traverse City 44.735181, -85.594550.