See What People Have to Say

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Google Aug 18, 2022

Dani is terrific! My vehicle required repair as the result of contaminated fuel. Dani made numerous contacts on my behalf to get my repair paid for by a third party. On this occasion and in the past, Dani kept me informed throughout inspection and service. Once you purchase your vehicle, your service advisor is likely the main person you will interact with. Serra Subaru is lucky to have Dani representing the company in the best possible way!

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Google Aug 14, 2022

Joel was awesome from the moment I got in touch with him. While the monthly payment is a bit more than I wanted, that's the reality of car buying these days and had nothing to do with Joel whatsoever. We found a vehicle that was actually on the lot, was brand new, and would work for me. Can't say enough good things about Joel and I would highly recommend him if you're in the market for a vehicle.

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Google Aug 14, 2022

Jeff was amazing. His attention to detail and the time he took to help me set up my vehicle was amazing. He called me after the purchase of my car to make sure everything was going well. He said I could call him anytime and he would help me. I plan on taking him up on that. The purchase of my car was a seamless transaction and handled extremely professionally.

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Google Aug 14, 2022

Dani is a wonderful professional and I always enjoy working with her when I bring my car to Serra. She is helpful, friendly and prompt with information.

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Google Aug 13, 2022

Friendly and prompt check-in with Dani, helpful notifications as servicing progressed, easy pick-up.

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Google Aug 10, 2022

Zachary from the used car lot was awesome! Super helpful, friendly, and patient as we went through the car purchasing process for the first time.

7-Point Assurance Package

Market Based Pricing

We base all of our pricing on market-oriented and competitive pricing levels. At Serra of Traverse City, you will never have to pay more than our competitors, so you’re always guaranteed the best price available.

Complimentary CarFax

We provide a complimentary CarFax report to give you a detailed history of any services performed on your vehicle, previous owner history, and any other notable details about your vehicle’s history.

A Free Full Tank of Gas

Whether you’re buying a new or used car, you will always have a free full tank of gas when you leave our dealership! No hidden gas fees, no fill-up fines, nothing!

Price Protection Guarantee

If you purchase a vehicle with us and happen to find the same vehicle at a lower price within 7 days, Serra of Traverse City will either pay the difference or buy the vehicle back. It’s your choice!

Exclusive Seven Day Exchange

If you aren’t satisfied with your vehicle purchase within 7 days, bring it back in and you can exchange it for a different vehicle of your choice, hassle free!

A Premier Financing Program

Whether you’re interested in an auto loan or our vehicle financing program, our team of financial experts is happy to help with whatever you may need!

Northern Michigan’s Largest Certified Dealer

Customer satisfaction is our #1 priority at Serra of Traverse City. As such, we want to offer our customers unmatched service and benefits with our 7-point assurance package. With our unparalleled benefits, it’s clear why you should buy with the 7-point assurance package from Serra of Traverse City.

Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City, your Kalkaska car dealership! That’s because we carry more brands of new cars than most car dealerships in Traverse City, MI, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Nissan Pathfinder for family trips.

Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Our family of car dealerships in Traverse City, MI, can service all of your automotive needs with ease.

Whether you’re looking for a new car from any one of our seven brands or you prefer a pre-owned model, our diverse teams can serve your needs. Better yet, we offer insightful service and financing guidance that goes well beyond what other Traverse City car dealers can offer. Learn more about working with our team in Traverse City, Michigan, below!

Serra Traverse City’s Huge Selection has the Cars You Want!

As a driver in Traverse City, Michigan, you need to be prepared for varying road conditions. From heavy winter snow to spring showers, driving around town is often a bit of a challenge. Luckily, when you shop with our range of Traverse City car dealers, you can find a model that offers the performance you need at a price you will love. Our financiers can help you explore financing and leasing to see which method is right for you. No matter what model catches your eye, when you shop Serra, you can expect excellence.

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City, one of the most popular Traverse City car dealers! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Standout Service at Our Traverse City Car Dealerships

It’s worth making the drive from Kalkaska for the great experience you’ll have working with our premier Traverse City dealerships. We’re a full-service dealership with a service center and parts department that will serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one. Unlike other car dealerships in Traverse City, Michigan, we want you to feel comfortable turning to us for all of your automotive needs.

With us, our relationship is just beginning when you sign on the dotted line. With a family of auto dealerships all around town, you’re never far from expert Serra service. No matter what type of make and model you drive, our team can keep your vehicle running smoothly for years to come.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff at our car dealerships in Traverse City, MI, are waiting to help you get the exact vehicle you want at a price that’s within your budget. Whether you’re purchasing your first Toyota Camry or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

Get Directions To Our Dealership

Serra Traverse City 44.735181, -85.594550.