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Why Choose Serra Traverse City |
Our Pledge to You

At Serra Traverse City located near the Cherry Capital Airport, we are committed to taking care of each and every one of our customers. It’s our goal to provide an exceptional experience each and every time you visit us, whether that’s in-store or online. Your complete satisfaction is our number one priority! In order to make sure you enjoy your time spent with Serra Traverse City, we aim to deliver a completely transparent dealership experience.

At Serra Traverse City We Make It Our Mission To...

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Help You Find The Perfect Vehicle

Find you the right New, Certified Pre-Owned, or Used Vehicle, at the right price, on the right payment plan.

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Service your vehicle as efficiently as possible

utilizing the skills of our ASE Certified auto technicians to get you back on the road quickly and safely.

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Streamline our communication process

in order to serve your auto needs in a timely manner. With their training and years of experience, our staff will get you into a new vehicle or back in your current vehicle as quickly as possible.

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Give back to the Cherry Capital community

Serra Traverse City gives back to the Cherry Capital community to do what we can to help our local neighbors.

Customer Satisfaction Is Our Top Priority At Serra Traverse City

Our #1 priority is to make sure you are completely satisfied with your experience every time you visit Serra in Traverse City, MI. We not only want to make sure we meet your expectations, but we want to make sure we exceed them, so that you can choose Serra Traverse City for your automotive needs with confidence.

If you’re searching for a new vehicle, we want you to know that we will do everything we can to find you the exact model you want, at a price that fits your budget. Whether you know exactly what car, truck, SUV, or crossover you’re looking for, or if you have no idea, our team of helpful auto professionals is here to help every step of the way. You can even explore our expansive inventory online in the comfort of your own home before even stepping foot onto one of our lots.

Once you decide on a vehicle from Serra Traverse City, we will be at your disposal to help you understand the financing process, so that we can help you acquire an auto loan your are comfortable with. If you are uncertain about your credit score or finance options, our team of finance experts is here to help. You can even learn more about the process online on our Finance pages.

If it’s auto service that you need, we want you to know that we’re dedicated to providing great, reliable routine maintenance and auto service; complete auto body and collision repair; and a complete selection of auto parts and accessories for your vehicle. The helpful teams in each of our Service Departments will make sure to update you every step of the way, so you can stay informed on the status of your vehicle, while also understanding the repair process.

We’d like to thank you for visiting the Serra Traverse City website. We hope we were able to provide you with informative and beneficial information for all of your auto needs, and we hope to hear from you soon! To contact one of our friendly professionals, feel free to call 231-947-9000 or stop by our South Campus Subaru/Cadillac location at 1747 S Garfield Ave Traverse City, MI 49686 or our North Campus Toyota/Audi/VW/Nissan/Volvo location at 1301 S Garfield Ave Traverse City, MI 49686.