New Dealership Locations

Proudly Presenting New Ownership for Select Traverse City, MI Dealerships

Serra Automotive, a fixture in the car buying industry as one of the top ten private retail automotive groups in the country, is happy to announce new ownership acquisitions of select dealerships across Traverse City! Our devotion to serving the local community and establishing a professional customer service experience for showroom visitors and guests to our dealer locations distinguish what we can offer to prospective drivers interested in vehicle lineups, products and services.

Learn more about our background, the dealerships in Traverse City our team recently acquired, and what you can expect from our leadership approach with a detailed introduction to our history and review of these updates.

Serra Automotive - Group Background

From an official founding date in 1973 to ownership of 42 dealerships in seven states - including Colorado, Indiana, Illinois, Michigan, New Jersey, Ohio and Tennessee - several decades later, Serra Automotive has continued to grow and establish a strong automotive franchise presence across the country. The qualities our automotive group was initially based on - devotion to our customers and dedication to our local communities - hold true today and are ready to experience in these Traverse City dealer locations now under new ownership.

Traverse City, MI Dealerships Under New Ownership

The following dealer locations in Traverse City were recently acquired by Serra Automotive and now operated under our group's ownership:

  • Cherry Capital Cadillac Subaru
  • Traverse Motors Toyota
  • Traverse Motors Nissan
  • Traverse Motors Audi
  • Traverse Motors Volkswagen
  • Traverse Motors Volvo

Stop by a Traverse City, MI Dealership Near You

Based on your specific model interests and current location, we invite you to visit one of the outlined dealerships above and discuss these ownership changes with an available team member. We look forward to serving you and are confident you'll appreciate the quality car buying experiences our automotive group provides.

Make an Inquiry


Serra Traverse City

1747, 1331 and 1302 S Garfield Ave
Directions Traverse City, MI 49686

  • Sales: (231) 947-9000
  • Service: (231) 947-9090
  • Parts: (231) 486-0896


  • Monday - Friday Virtual Showroom: M-F 7:30am-5pm
  • Saturday - Sunday Closed