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Start off the New Year behind the wheel of your new Subaru!

Now through January 31st, we are offering INVOICE PRICING on ALL NEW SUBARU INVENTORY at Serra Subaru of Traverse City!

In addition, to protect your investment, your new vehicle will come with Simoniz Glasscoat Protection for FREE (a $699 value). This interior and exterior protection will keep your vehicle looking showroom new and provides added coverage for as long as you own it.



PLUS - to help with our huge shortage of used car inventory, we desperately need your vehicle. Be sure to mention this special promotion to receive an ADDITIONAL $500 FOR YOUR TRADE.


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Serra Toyota of Traverse City | Blanket the North

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Help us Blanket the North this holiday season!

Donate *NEW* blankets, sheets, pillows, or towels at our Serra Toyota of Traverse City showroom to help bring warmth to people in need.

Bring a donation and register to win a $100 gas card sponsored by Black Diamond Broadcasting and Northern Michigan Toyota Dealers!

View our Inventory 

Donate at : 1301 S. Garfield Ave, Traverse City, MI 49686

Give us a call at (231) 947-9000

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Subaru Loves Learning: Silver Lake Elementary

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As part of the Subaru Loves Learning Program and Serra Cares Initiative

aimed at supporting and enriching the local community through charitable donations and special events,

Serra Executive Managers Jerry Zezulka and Jim Tuohy along with General Sales Manager Mike McFarlan presented

150 books selected by the American Association for the Advancement of Science to Silver Lake Elementary School which is part of Traverse City Area Public Schools.

We hope the students of Silver Lake Elementary enjoy their new books for many, many years

This donation was made possible by Subaru of America.

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Serra Traverse City-Patriot Game Tailgate

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We would like to personally thank everyone who visited us at the Patriot Game on Friday night!
We had a great time seeing all of you and we are thankful to have the opportunity to honor Veterans and First Responders in such a special way.
Proceeds from the TC West vs TC Central game are going toward the Warrior Sailing Program.
If you couldn’t make it to the game, and would like to know how you can support the Warrior Sailing Program, click here to visit their website.
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