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Serra Toyota of Traverse City | Blanket the North

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Help us Blanket the North this holiday season!

Donate *NEW* blankets, sheets, pillows, or towels at our Serra Toyota of Traverse City showroom to help bring warmth to people in need.

Bring a donation and register to win a $100 gas card sponsored by Black Diamond Broadcasting and Northern Michigan Toyota Dealers!

View our Inventory 

Donate at : 1301 S. Garfield Ave, Traverse City, MI 49686

Give us a call at (231) 947-9000

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Serra Traverse City | Nissan’s ProPILOT Assist

Join Nissan Brand Specialist, Bryan Snyder, as he demonstrates Nissan’s ProPILOT Assist which is a hands-on driving assistant designed to help drivers during long highway trips and the stop and go traffic of your daily driving.

If you have any questions, give Bryan Synder a call at (231) 486-8904.

You can schedule a test drive at

Give us a call at 231-947-9000

Visit us at 1331 Garfield Ave Traverse City, MI 49686

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Subaru Loves Learning: Silver Lake Elementary

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As part of the Subaru Loves Learning Program and Serra Cares Initiative

aimed at supporting and enriching the local community through charitable donations and special events,

Serra Executive Managers Jerry Zezulka and Jim Tuohy along with General Sales Manager Mike McFarlan presented

150 books selected by the American Association for the Advancement of Science to Silver Lake Elementary School which is part of Traverse City Area Public Schools.

We hope the students of Silver Lake Elementary enjoy their new books for many, many years

This donation was made possible by Subaru of America.

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Serra Traverse City-Patriot Game Tailgate

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We would like to personally thank everyone who visited us at the Patriot Game on Friday night!
We had a great time seeing all of you and we are thankful to have the opportunity to honor Veterans and First Responders in such a special way.
Proceeds from the TC West vs TC Central game are going toward the Warrior Sailing Program.
If you couldn’t make it to the game, and would like to know how you can support the Warrior Sailing Program, click here to visit their website.
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