Serra Subaru of Traverse City | Share the Love

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Traverse Bay Children’s Advocacy Center is the local charity that Serra Subaru has selected to receive donations accumulated during Subaru Share the Love® Event. Subaru of America, Inc. donates $250 for every new Subaru vehicle purchased or leased between November 15, 2018 and January 2, 2019.


All those who buy or lease from Serra Subaru during these dates will be able to select what charity the $250 donation made on their behalf will go to (at no cost to the customer), including our local Traverse Bay Children’s Advocacy Center, as well as four national charities – ASPCA®, Make-A-Wish ®, Meals on Wheels America® and The National Park Foundation.

The event was established in 2008 by Subaru of America, Inc. as a way to bring Subaru owners together to make a difference in the community. For a third year in a row, there will be no cap on the total donation from SOA to its Subaru Share the Love Event charitable partners.

At the culmination of this year, SOA and its retailers hope to exceed a grand total of $140 million donated since the creation of the Subaru Share the Love Event.

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