New Audi Dealership in Traverse City, MI

From their performance-driven attitude to attractive design, driving an Audi is sure to set you apart on the roads of Elk Rapids and Suttons Bay. Each Audi model is created to ensure its driver can get the ultimate automotive experience. Which is why so many of our customers from Kalkaska and Traverse City seek Audi when it comes time to start the shopping process. With our vast inventory of new and used Audi models, you'll quickly find the best Audi for your lifestyle needs.

Audi Safety

Whether you're navigating the roads of Grawn or Interlochen, safety is of the utmost importance. Audi is a brand that keeps safety in mind when creating its vehicles. Which is why you can trust your model to have your back while you're on your daily commute or an exciting weekend adventure. Buying a new Audi doesn't just mean you'll be getting modern styling, you'll be getting modern safety as well.

  • Blind Spot Monitor
  • Cross-Traffic Alert
  • Auto-Leveling Headlamps
  • Brake Assist

Audi Technology

Audi pushes the limits when it comes to automotive tech. A variety of tech features are offered to make sure you get the most from your drive. Audi has always been a brand dedicated to leading the pack when it comes to innovation. That's something you'll experience when you get behind the wheel.

  • Dynamic All-Wheel Steering
  • Audi quattro
  • LED Lighting
  • Expert Design

Audi Entertainment

Not only does Audi push the limit of performance and tech, they also deliver a multitude of entertainment features. For that reason, being behind the wheel of an Audi model is a truly thrilling experience. From infotainment to audio systems, you'll appreciate the lengths Audi goes to in order to provide a premium experience

  • Audi MMI
  • Bang & Olufsen Sound System
  • Expert Climate Control
  • Natural Language Voice Control

Popular New Audi Models

Popular Used Audi Models

No matter what your automotive needs, Audi is a manufacturer that can satisfy them. Once you step inside one of our Audi models, you'll quickly realize why drivers from Suttons Bay and Interlochen alike opt for Audi when they don't want to compromise on the driver experience.


Serra Traverse City

1747, 1331 and 1302 S Garfield Ave
Directions Traverse City, MI 49686

  • Sales: (231) 947-9000
  • Service: (231) 947-9090
  • Parts: (231) 486-0896