Customer Testimonials

Google logo
Google Sep 23, 2021

Tim was great! Kept me informed at every step and was very knowledgeable. Nice guy too!

Google logo
Google Sep 23, 2021

Zac Johnson made it so easy to get our van. We test drove it Saturday afternoon and were driving it by Monday afternoon. This is my second vehicle from Serra and couldn’t be happier. We will definitely be back.

Google logo
Google Sep 22, 2021

Taryn was so helpful and responsive. I was so appreciative that she was able to get my car back as soon as she did! Above and beyond!

Google logo
Google Sep 22, 2021

Wonderful people and busy place. They do an amazing job getting things done with how busy they have been.

Google logo
Google Sep 17, 2021

My ole' '13 Ford Flex was whining at me more than my hangry kids yesterday and I pulled a HARD RIGHT into SERRA, SO GLAD I DID. As a single mom with everyone hard up these days, all depressed, masked, stressed and rigid SNOOP could not have made me feel SAFER!!! Four gals here.. get this, it was the FASTEST DECISION! BEST TRADE IN! BEST DEAL on a BEST (roundhouse kick snow boulders n' zombies, queen of a) CAR! THE BEST ENVIRONMENT! And BEST SALESMEN EVER. Thanks Snoop - Hope you bag two 333 point bucks this year!! SERRA DO NOT CHANGE ...

Google logo
Google Sep 13, 2021

Marc did a fantastic job helping us with the purchase of our Tahoe. We were very torn on purchasing a vehicle that would require us having a car payment through a dealership or buying something less expensive through private party. Marc never pushed us to make the sale and was always very responsive and easy to communicate with. We were being super picky and didn't make the job easy for him. He showed us what seemed like a dozen vehicles and even stayed late on Labor Day Weekend to help us when we showed up 20 mins before closing. When ...

Google logo
Google Sep 13, 2021

Google logo
Google Sep 10, 2021

Google logo
Google Sep 10, 2021

Zak was nothing short of AMAZING. He went above and beyond to make our experience wonderful. I would, hands down recommend him to everyone. He stayed late so that we could make it back to the dealership and try out and subsequently purchase our Subaru. Thank you Zak. You’re an asset to the company

Google logo
Google Sep 10, 2021

Heather Fitzgerald is a great service advisor.

Google logo
Google Sep 8, 2021

Google logo
Google Sep 8, 2021

Excellent customer experience!! I called before stopping by the dealership to make sure the car I was interested in was available. I explained that I had a three hour drive to TC and Austin kindly placed the car on hold for my test drive. I was impressed by Austin’s knowledge of the Subaru Outback and his ability to compare it to other models and trims. After a few phone conversations that morning, talking numbers and such, we started paperwork online before I got to the lot. This made for a fast car buying experience, I just had to test ...

Google logo
Google Sep 8, 2021

It was handled effectively and without hassles which is important, in my opinion. I did not have an appointment but they got my car in and got me into a loaner so I did not have to wait or find a ride. I had just purchased the car and they took care of most everything.

Google logo
Google Sep 7, 2021

Google logo
Google Sep 7, 2021

Marc was very attentive which is very appreciative given he was juggling me and a 5 other shoppers. He didn't try to rush us and he listened to our concerns and what we wanted in a vehicle and produced a wonderful car from Serra's inventory. 10/10 for me and my husband:)

Google logo
Google Sep 7, 2021

David was very attentive during my wait and kept me informed of progress. It was a pleasure to work with him

Google logo
Google Sep 7, 2021

Angel was amazing! She was so helpful and made buying my first car a breeze! She was honest about every car and I felt so happy that she helped me find my perfect car! I would recommend everyone go see her! I can’t wait to buy my next car from her!

Google logo
Google Sep 6, 2021

Google logo
Google Sep 5, 2021

Google logo
Google Sep 4, 2021

Google logo
Google Sep 1, 2021

Kelvin McConer made the whole process of options, build and purchase very easy! He kept us updated on the details, and shared in our excitement on delivery day! I highly recommend Kelvin to anyone looking to purchase a vehicle, and Serra of TC was a great experience!

Google logo
Google Aug 31, 2021

Bryce was an absolute pleasure to work with. He wasn't pushy or aggressive, and when I found what I wanted the process couldn't have been easier. I highly recommend Bryce and Serra Traverse City.

Google logo
Google Aug 31, 2021

Google logo
Google Aug 31, 2021

Google logo
Google Aug 30, 2021

Excellent experience, Sean Brownell was very knowledgeable and made the entire process seamless. Thank you Sean!

Google logo
Google Aug 29, 2021

Google logo
Google Aug 29, 2021

Google logo
Google Aug 29, 2021

Google logo
Google Aug 29, 2021

Google logo
Google Aug 28, 2021

Absolutely wonderful! I even look forward to bringing my vehicle in for oil changes because Heather makes things go so smoothly. Excellent customer service!! And always great service !!

Google logo
Google Aug 28, 2021

Google logo
Google Aug 28, 2021

It was great he was very straightforward which helped me and he gave us some tips to check out what’s wrong with the car. Overall he helped a lot in the purchase of my car.

Google logo
Google Aug 27, 2021

Kevin Clous is very professional in his dealings with me as a customer service representative for Serra Toyota of Traverse City . Highly recommend Kevin as your service agent. 10 out of 10 outstanding service

Google logo
Google Aug 27, 2021

Google logo
Google Aug 27, 2021

Superb. David Feiger was warm, knowledgeable and efficient. I was very anxious about the timing and extent of the repairs but David's demeanor and competence reassured me. He communicated with me clearly and promptly on the repair process and pricing. Just an exemplary experience. I highly recommend him.

Google logo
Google Aug 25, 2021

Melanie Prechtl was very informative about the vehicles I was looking at. She was very helpful making the sale happen without being pushy. Melanie is a very thoughtful and kind person to work with. She made the experience feel very comfortable. She had very good follow up and was considerate of my time.

Google logo
Google Aug 24, 2021

Chaz is absolutely fantastic. He promised to message every week while me vehicle was on order to give me updates, and he fulfilled his promise. Responsive to questions and messages and made sure that I was informed about my new car. I trust that I can come to him with any questions or concerns over the life of my vehicle. Plus, he is a great conversationalist!

Google logo
Google Aug 23, 2021

Everyone worked well TOGETHER here to make this transaction happen. Thank you 😊

Google logo
Google Aug 23, 2021

Google logo
Google Aug 22, 2021

Above and beyond the call of duty. Got Volvo to warranty Front brake pads and Rotors AND found a service coupon for 15% off. AMAZING!

Google logo
Google Aug 22, 2021

David, You were exceptional in every aspect of my customer visit. You were professional, courteous and knowledgeable throughout my visit and made this experience one of the very best I've ever had when bringing my car in to a dealership for service. As we just relocated here, what a wonderful, positive welcome for our family to Traverse City! You rock David - Thank you! George and family

Google logo
Google Aug 20, 2021

Purchasing our car was almost pleasant...which means very good. However, car was missing a rear wiper blade and although Todor handled it well and turned us over to the service department , it took almost an hour to put a wiper blade on! Not impressed with the service department!!

Google logo
Google Aug 20, 2021

When buying a car felt impossible, Jordan stepped up to help me find the right vehicle for a good price. I stopped by Serra during a break from work just to get an idea of the used/new car market and met Jordan who was friendly and well prepared to answer all of my questions. I am the type to shop around no matter what, so I downloaded every car app and searched Craigslist and Facebook marketplace. Jordan reached out to let me know he was still available to answer questions or help in any way. I had told him ...

Google logo
Google Aug 20, 2021

Daniela is still showing me new things about my car. This usually happens when an unknown (to me) feature is activated. Daniela makes my senior moments informative and less embarrassing.

Google logo
Google Aug 20, 2021

Excellent experience - highly recommend Dan Hollister and Serra Traverse City!

Google logo
Google Aug 20, 2021

Eric and the entire staff at Serra Cadillac were great to work with.

Google logo
Google Aug 19, 2021

A good process all around with Joel and the SERRA team.

Google logo
Google Aug 19, 2021

Please go see Angel Lederer, she was very responsive keeping me updated the whole way. Professional and was able to work some magic to get my new lease payment to remain the same. Highly recommend!

Google logo
Google Aug 19, 2021

We had an excellent experience with Grady and the rest of the Serra TC team. He is very knowledgeable and presented us with a lot of options and comparisons for both buying and leasing. He made the process quick, easy, and even arranged for the car to be delivered to us 200+ miles away. We will be contacting Grady again for all of our future car buying needs!

Google logo
Google Aug 17, 2021

Google logo
Google Aug 16, 2021

Google logo
Google Aug 14, 2021

Leo was great to work with when I bought my 2010 Escape in 2016, and I was beyond glad to work with him again to purchase a 2019 Terrain. Recommending him to all family & friends who are in the market for a new (used) vehicle!

Google logo
Google Aug 12, 2021

Love this dealership! Will continue being a customer, especially when they employ knowledgeable sales staff like Bruce! 3 car purchased from them and have loved every experience.

Google logo
Google Aug 11, 2021

Worked with Joel Shooks with purchase of a used vehicle at Serra. Found the vehicle on website and tried to lock it up ASAP, since in todays diminished supply, didn't want to lose it. Joel kept pace with what I was doing and locked up the vehicle while I worked on getting funds transferred (what should have been hours, was couple of days). Joel rescheduled as needed and we got it done. Everything prepared and managed and ready for me. While I had plenty of anxiety of replacing a failing car and hassles of working with bank, Joel and ...

Google logo
Google Aug 11, 2021

I ordered a set of crossbars for my 2020 Impreza Sport. They were delivered within a few days of purchase and were very easy to install thanks to the provided tools and instructions. Shout out to Steve Flynn for the excellent customer service.

Google logo
Google Aug 11, 2021

Great service experience. Tim is the best! Thank you for your attention to detail.

Google logo
Google Aug 9, 2021

Very frustrating having a newer vehicle but Heather handled everything like a pro!! She was able to secure and loaner vehicle and kept me updated on my vehicle through the whole process.. great place to do business!!

Google logo
Google Aug 9, 2021

I have my Volvo serviced at Serra of Traverse. The staff is very friendly and courteous.I look forward to taking my car to this dealership because I know that I will be taken care of in a very professional manner.

Google logo
Google Aug 8, 2021

Google logo
Google Aug 7, 2021

Bill was extremely helpful in finding the best deal for me, and making sure I fully understood everything along the way!

Google logo
Google Aug 7, 2021

This is our third Subaru purchase from Joel Shooks - he’s friendly, knowledgeable, and trustworthy. We would highly recommend working with him to anyone in the market!

Google logo
Google Aug 7, 2021

Sean did a great job helping find the right car. Always available when I had a question and or a concern. Very professional. I will continue to work with him in the future.

Google logo
Google Aug 5, 2021

This is the second vehicle I've purchased from Mark Blandin. His service was exceptional...HANDS DOWN!

Google logo
Google Aug 4, 2021

Buying a new car was a bit of a daunting experience. Angel identified our wants and needs for our next vehicle and helped us find the perfect one at a great price. We will definitely return to her for our next purchase!

Google logo
Google Aug 4, 2021

Bill Dykstra was who helped with our Ascent purchase at Serra. Bill made the entire process enjoyable and seamless. He covered a lot of information and also stressed that he could always be reached for those questions that come up after you leave. We will definitely seek out Bill when we buy are next car

Google logo
Google Aug 4, 2021

Google logo
Google Aug 4, 2021

All my questions were answered. Single, older women are often treated dismissively, as I have experienced in the past. Not so with Mark Blandin, I was treated as a well informed, intelligent person, as I am.

Google logo
Google Aug 2, 2021

David Gilbert did an amazing job. Made the buying process quick and easy.

Google logo
Google Jul 30, 2021

Google logo
Google Jul 29, 2021

We recently bought a new used card from Serra. it is the second car we have bought through Sean Leach and every time the experience has been fantastic, along with the service we get at Serra they will always be our go to for our cars.

Google logo
Google Jul 28, 2021

Great dealership to work with, bought my last two cars through them. Bryce was a great salesmen

Google logo
Google Jul 27, 2021

Serra recently performed body work on our 2014 Nissan Pathfinder. The vehicle looks like new. Heather was extremely helpful from initial call after our deer accident occurred (providing guidance as to what steps to take) through to pickup of our vehicle. We were kept updated by Serra throughout the duration of repair.

Google logo
Google Jul 24, 2021

Very good people to work with. Snoop worked with me for a few days and found exactly the vehicle I was looking for. Will be buying from snoop and his business of work again in the future.

Google logo
Google Jul 24, 2021

Google logo
Google Jul 22, 2021

Had a very quick and seamless transaction. Paid cash and we were out the door!

Google logo
Google Jul 21, 2021

Google logo
Google Jul 20, 2021

Google logo
Google Jul 19, 2021

Todor helped me choose a car that was great for me. He was willing to let me see and drive a few different cars and wanted to pull up multiple options for me to look at. All of the staff were friendly and helpful!

Google logo
Google Jul 19, 2021

Extremely knowledgeable and helpful. A++

Google logo
Google Jul 19, 2021

Snoop made my car buying experience, above and beyond amazing! I didn’t feel like I was talking to a salesman, I felt like I was talking to a friend. Such a kind gentleman and I will recommend him to absolutely anybody!

Google logo
Google Jul 18, 2021

Knowledgeable about the product. Provided information that was helpful to me in my purchasing decision, pointing out features I didn’t know existed despite researching for several months prior to shopping. Justin displays courteous, friendly, low pressure buying experience. I had every intention of trying Honda products as well, but at the end of the test drive and discussion of cost there was no point. Great job Justin I couldn’t be more pleased,

Google logo
Google Jul 18, 2021

Great service, great communication!!

Google logo
Google Jul 18, 2021

Serra Traverse City was great! super helpful and responsive. Couldn't recommend more. We had a weird electrical issue on a new-ish Subaru while on vacation. The Serra team saw us first thing in the AM and had it diagnosed quickly. We could go on with our vacation and have the problem (a flakey sensor) fixed by our local Subaru dealership when we got home. Very grateful for their help.

Google logo
Google Jul 18, 2021

I was very satisfied with the Volvo service provided by David Feiger at Serra Volvo in Traverse City. He was professional, personable, and efficient. He explained what he was doing and had done, listened to and answered my questions. Much of this was also neatly written up for my records.

Google logo
Google Jul 17, 2021

Zak was great to work with! He was friendly and knowledgeable about the cars and the process. We will be a returning customer when we need another vehicle

Google logo
Google Jul 16, 2021

good place buy a car Bill was very helpful!!!!!!

Google logo
Google Jul 16, 2021

Google logo
Google Jul 15, 2021

Google logo
Google Jul 15, 2021

Bryce is professional, patient, and helpful.

Google logo
Google Jul 15, 2021

Overall experience with Dani was excellent, from the greeting to completion of the service. She let me know when my vehicle was ready and ahead of the time expected. I recommend her to friends and family when their Subaru needs service.

Google logo
Google Jul 15, 2021

Dani always provides excellent service … we appreciate her efforts!

Google logo
Google Jul 15, 2021

Time Sato was great. Helped get our tire fixed and back on the road the same day.

Google logo
Google Jul 12, 2021

Joel provided well informed and timely advice at every stage of the purchase. Even as our plans changed he was always patient, courteous and responded with additional information and options. As a result of his expertise my spouse and I are confident that we have made a wise investment both financially and in terms of safety for our family.

Google logo
Google Jul 12, 2021

Very thorough and friendly.

Google logo
Google Jul 12, 2021

Zak was great. After dealing with a few other dealers, it was refreshing to receive respectful and knowledgable help. I'm sending everyone to Serra.

Google logo
Google Jul 10, 2021

Joel was very helpful, patient, and thorough. He answered all our questions and was able to find us the best car to suit all our needs. We will be back to see him again for our next vehicle.

Google logo
Google Jul 9, 2021

We have dealt with Daniela many times while servicing of our Subaru at Serra. She is efficient, personable, and knowledgeable of her responsibilities. Always going the extra mile to make sure our service is completed properly and on time.

DealerRater logo
DealerRater Jul 8, 2021

We flew from NYC to Michigan to work with Eric specifically, and he did not disappoint. He went the extra mile every step of the way to find our exact model in a highly competitive, post-pandemic market. Communication was clear and timely, and as first time car buyers he really looked after us when it came time to do the paperwork. If you’re searching for a fun, honest, and attentive salesperson who will work hard to get you the car of your dreams, then stop your searching, call Serra, and ask for Eric.

Read at DealerRater

Google logo
Google Jul 8, 2021

We flew from NYC to Michigan to work with Eric specifically, and he did not disappoint. He went the extra mile every step of the way to find our exact model in a highly competitive, post-pandemic market. Communication was clear and timely, and as first time car buyers he really looked after us when it came time to do the paperwork. If you’re searching for a fun, honest, and attentive salesperson who will work hard to get you the car of your dreams, then stop your searching, call Serra, and ask for Eric.

Google logo
Google Jul 7, 2021

Had a great experience with Dani, my service representative. She was extremely helpful, and stayed in contact with me throughout the entire process.