Customer Testimonials

Google logo
Google Jul 2, 2022

Google logo
Google Jul 2, 2022

Great sales team. Zak was my sales advisor. He was professional, straight forward, and on top of things when I discovered an issue with the vehicle I purchased. I would recommend Zak to anyone looking for a no BS sales person

Google logo
Google Jul 2, 2022

Snoop is my favorite person to do business with in Traverse City and made the car buying process hella easy and comfortable for me. Also, my baby really liked him, or his beard, not really sure but does it matter? If she likes him, you will too!

Google logo
Google Jun 28, 2022

Justin Vollmuth was personable and easy to work with. He listened to what I needed and communicated clearly and directly. He followed through with my search for a Crosstrek Sport, letting me know where we were in the process and what was needed to facilitate the transaction. When I arrived at the dealership to pick up my car, Justin was ready and walked me through the process and gave me a tutorial on the car’s features. The 2022 Crosstrek Sport is more than I had expected, and I am thrilled to be driving this safe and stylish car. Thanks, Justin, ...

Google logo
Google Jun 25, 2022

Dani is a true professional and simply gets the job done! My last serviced appointment she noticed my speaker was making a funny noise , and ordered me a new one. It’s this attention to details that makes her shine. She is simply the best!! Gary T

Cars logo
Cars Jun 25, 2022

More like meeting up with a friend than buying a vehicle, awesome folk's. Great inventory of new, certified used, or pre owned used. Check them out.

Google logo
Google Jun 19, 2022

Google logo
Google Jun 19, 2022

Our overall experience was very good and we will refer Justin whenever we get the opportunity. I especially appreciate his prompt responses and thorough communication which is extremely important to me. We will absolutely continue to do business with everyone at Serra Subaru who were all very polite, professional, and thorough. Thank you for making our Subaru buying experience seemless and the easiest vehicle purchase ever.

Google logo
Google Jun 19, 2022

Google logo
Google Jun 19, 2022

Heather goes above and beyond to help you. I trust the entire service department, its comforting to know they are honest and very very accommodating. I am a customer for life and thrilled. Thank you Heather and all the staff at Nissan/Toyata Service.

Google logo
Google Jun 19, 2022

Zak was very friendly, helpful and let me set the pace of my car buying experience. I highly recommend working with Zak.

Google logo
Google Jun 16, 2022

Google logo
Google Jun 16, 2022

Google logo
Google Jun 16, 2022

Our sakes person Joel Shooks was AWESOME, he was on top of things from the beginning, keeping us informed as to the progression of our vehicle as it was transported to us. Joel is a pleasure to do business with, I WILL REFER OTHERS TO HIM.

Google logo
Google Jun 15, 2022

Serra Toyota of Traverse City service department saved us. Stranded with a bad starter. Got us in and back on the road in a few hours! Thanks so much!

Google logo
Google Jun 14, 2022

David Gilbert was an excellent sales man! He was accommodating and gave us all the information we needed. We bought a nice vehicle for a good price. David even called a week later to see how we like the vehicle and Serra fixed the issue we had.

Google logo
Google Jun 14, 2022

Daniela Weir is the best. She is very attentive to all the small details, and she is a delight to work with. You’re in good hands with Dani.

Google logo
Google Jun 11, 2022

Google logo
Google Jun 11, 2022

Google logo
Google Jun 10, 2022

Had a great experience with DavifFeiger of Serra Volvo. Great communication, spot on estimate, provided an excellent loaner and work done on time. Highly recommended

Cars logo
Cars Jun 10, 2022

David is highly knowledgeable about Volvos, and cars in general, and very easy to work with. In the years I’ve been coming to Serra (Traverse Motors), he’s the best service manager by far.

Google logo
Google Jun 9, 2022

Amazing, friendly, went far above and beyond.

Google logo
Google Jun 8, 2022

Tim Sato is Amazing keeping up on my Subaru needs. I drive for my job and put a lot of miles on my car. He keeps up with the maintenance so I can drive 300 thousand miles with no major issues!!!!

Google logo
Google Jun 7, 2022

Dani is always doing whatever it takes to exceed my expectations. She makes excellent recommendations for any preventive maintenance and brings any minor issues to my attention. Dani is the type of service advisor that makes you look forward to your next visit for service.

Google logo
Google Jun 7, 2022

Dani is very knowledgeable. She listens to my concerns and makes sure my car is done as I asked. She's always smiling. Very friendly.

Google logo
Google Jun 7, 2022

Google logo
Google Jun 6, 2022

Google logo
Google Jun 4, 2022

Melanie is professional, kind, pleasant, offers information that I wouldn't even know to ask, helpful, enticed me with info on the car when I wasn't even that interested. She told me facts that settled in, and I came back the next day to actually learn about the car that I wound up buying. If I had had a salesman that was demeaning or "talked at" me, I would never have come back.

Google logo
Google Jun 3, 2022

Great experience across the board with Sean and the gang at Serra Subaru. Professional service and got a great car that I’m super happy with!!

Google logo
Google Jun 3, 2022

Tordor was great! We really appreciated the time he took with us and love our Suburu Outback!

Google logo
Google Jun 2, 2022

Sean kept in constant contact throughout the entire process, even with all my questions! Never once did I feel like I was not able to reach him if I had any questions.

Google logo
Google Jun 1, 2022

Google logo
Google May 29, 2022

Google logo
Google May 26, 2022

I have been very pleased with Serra Subaru in Traverse City, especially with Sean Leach and Jaimie Boudrie, since I moved to Michigan three years ago. Sean and Jaimie have been very helpful and knowledgeable every time I see them.

Google logo
Google May 26, 2022

Austin did a great job. He cut to the chase and we quickly came to a good arrangement. He was courteous and professional. I’d return to him in an instant!

Google logo
Google May 26, 2022

Google logo
Google May 24, 2022

Google logo
Google May 23, 2022

I recently purchased a Volvo C 40 and James Scarborough was the sales rep. I could not have been more happy with his professionalism and knowledge. I was especially happy and that all my questions were answered honestly and there was no pressure to purchase. James was a perfect example of how sales persons should interact with prospective purchasers.

Google logo
Google May 23, 2022

My experience with Sean was EXTRAORDINARY! It was my first time buying a car on my own and he made the process so simple and fast. I would highly recommend Sean to help anyone looking for a new car.

Google logo
Google May 23, 2022

Google logo
Google May 22, 2022

Cars logo
Cars May 20, 2022

David helped me find great vehicle right in my price range. He was professional and super easy to work with, and I would recommend giving him a call.

Google logo
Google May 18, 2022

Tim is extremely knowledgeable, friendly and very on top of what he is doing. He is an enjoyable man to work with.

Google logo
Google May 18, 2022

Dani Weir is a superior service advisor with Serra. Always prompt and clear communication with what is needed within the given hour. She continues to be a complete lifesaver when it comes to the service commitment by Subaru.

Google logo
Google May 18, 2022

Service was handle professionally from my arrival - greeted by my service tech - and throughout the service I was given updates. The work was completed in a timely way and they cleaned up my vehicle before returning it to me.

Google logo
Google May 17, 2022

Google logo
Google May 17, 2022

Tim was very helpful.

Google logo
Google May 17, 2022

Daniela Weir in the service department at Serra TC was very polite and efficient in managing my service appointment for my vehicle.

Google logo
Google May 14, 2022

My son bought his first brand new car on 5/12/2022. James Scarbrough was his car salesman. He was awesome! I can not express enough how helpful, knowledgeable and efficient he was!! If your looking for a new or used car I promise you, he is your guy! Thank you

Google logo
Google May 12, 2022

Google logo
Google May 11, 2022

Amazing. Clear and Transparent pricing. Very easy transaction. Everyone at the dealership was friendly and nice

Google logo
Google May 11, 2022

Google logo
Google May 10, 2022

Trevor at Serra was outstanding, got me the vehicle I wanted and helped me through the buying process remotely because I was on vacation when the vehicle arrived. Amazing experience!!

Google logo
Google May 10, 2022

Dani always takes great care of me...always helpful and professional. I highly recommend her!

Google logo
Google May 9, 2022

Mark Blandin was very kind and his knowledge about each vehicle made me feel comfortable making a decision to buy an Outback. The day was very busy at Serra and I just walked in with no appointment but I was made to feel very welcomed by all. Thank you Mark for your help in my decision to upgrade my vehicle. Good decision and great businessman. ” -->

Google logo
Google May 8, 2022

Tim Sato is very friendly and provides great service every time we are in! Thanks Tim!

Google logo
Google May 6, 2022

My salesperson was Chaz Forcia. Great guy, very approachable and easy to talk to. Listened to my wishes/ concerns and made the entire process take less than 3 hours of my time across the 2 month wait time. I also worked with Christopher in finance, he was extremely helpful and able to have a genuine conversation over the phone will helping with paperwork. Chaz and his driver worked with my schedule to the extent of delivering my car before I shift at work. That is what customer service is all about.

Google logo
Google May 6, 2022

Justin was great to work with. No pressure, very straightforward, and super friendly. We’ll definitely work with him again.

Google logo
Google May 4, 2022

Tim was very professional and efficient

Google logo
Google May 4, 2022

Google logo
Google May 4, 2022

Google logo
Google May 4, 2022

Jeffrey Walgrave kept us informed with weekly updates on our ordered car. He gave us detailed instruction on the various features of the car when we took delivery. He is a pleasure to deal with and we would recommend him to our friends. Thank you Jeff. We look forward to seeing you again when my husband's car arrives.

Google logo
Google May 4, 2022

Relatively ok. He found a car that fit our needs, and when delivered, he did a great job of getting it set up and covered many of its features. He needs to learn more about the financial parts that come out of the computer. I would have liked to get a better trade invalue for my previous Subaru which I had bought at this dealership and where I had most servicing done.

Google logo
Google May 2, 2022

Tim is polite, professional and easy to work with. I appreciate that he takes the time to answer all my questions.

Google logo
Google May 2, 2022

AAA+++ transaction working with Sam. Good experience, very helpful and I believe very honest.

Google logo
Google May 2, 2022

Google logo
Google May 2, 2022

Service was great! Loved the online email estimates with explanations of issues with my vehicle. They even took pictures and attached the photos to the estimates. David was very professional.

Google logo
Google May 2, 2022

Mark is always friendly, professional, efficient, and always makes sure all issues are taken care of. I trust him and make a point to specifically have him handle our car servicing needs.

Google logo
Google May 2, 2022

Excellent experience. Jaimie went the extra mile because even though the price on my part came out higher than the estimate, he took the difference off & only charged the price I was given in the estimate. Nice touch - that's how you keep people coming back.

Google logo
Google May 1, 2022

Google logo
Google Apr 27, 2022

I had my S60 in to Serra for oil change, brakes and bushings on front shock towers replaced. David Feiger at Serra Volvo handled everything, had my car picked up at home and dropped off when done. Whole experience was hassle free. Serra Volvo is the place to go for Volvo service and David is the guy that handles everything. Have been going to Serra for three years and never have had a bad experience.

Google logo
Google Apr 26, 2022

Jamie at Serra Subaru of Traverse City has helped me every time with my car and done a great job he's even kinda went beyond and above I plan on using him for the remainder of my Subaru highly recommended

Google logo
Google Apr 26, 2022

It was great working with Daniela in the service department. She kept me informed on a timely basis and was very thorough.

Google logo
Google Apr 25, 2022

After a month long search I bought a used Tacoma SR5 from Serra in TC. I dealt with Zac Johnson. He did a very good job answering numerous questions, forwarding photos etc. Which helped me decide on a vehicle. Jak also resolved some minor issues I had with the truck once I was able to fully inspect it. If You're looking for a used Toyota Tacoma, Serra is probably one of the best options in Northern Michigan. In that 1 month span that I searched for a Certified used Toyota, I found that Serra had the largest selection of Tacomas ...

Google logo
Google Apr 24, 2022

I can't say enough about how great the service was. I have been bragging you folks up and everyone, to the person, tells me that they have never heard anything negative about your service dept. That made me feel great. I tried to buy a Subaru last spring/summer and your stock didn't have what I needed and I'm not sure why I just didn't try again. It won't happen again. Jamie is terrific. I hope you pay him what he's worth... Sincerely, Mary Wrzesinski.

Google logo
Google Apr 24, 2022

My man! Todor was not only knowledgeable, but extremely personable and patient. He went above and beyond to get me the exact vehicle that I was looking for, which is no easy feat in these strange times of the auto market. Whatever Serra is paying him, I say double it.

Google logo
Google Apr 23, 2022

Very good experience all around!

Google logo
Google Apr 23, 2022

Because car buying can be extra overwhelming in this market is why I especially appreciated Chaz. He was patient with me and is committed to his customers. I have purchased several Subarus over the years and Chaz lived up to all that I have experienced with Subaru. Thanks Chaz!

Google logo
Google Apr 23, 2022

Google logo
Google Apr 22, 2022

Jaimie was excellent!!

Cars logo
Cars Apr 21, 2022

The dealership has always been honest with me. David, the current service manager, is great: helpful, detail-oriented, concerned about the customer. That's why I keep returning.

Google logo
Google Apr 21, 2022

Google logo
Google Apr 21, 2022

Tim Ian service was fantastic!

Google logo
Google Apr 21, 2022

David Gilbert was very knowledgeable and efficient with our straightforward purchase of an extra vehicle off the used lot. I would recommend working with him!

Google logo
Google Apr 19, 2022

Chaz Forcia was my sales consultant, an he did a wonderful job. I had looked once an wasn’t quite ready to buy yet, but he kept in touch with me. When I was ready he helped me out, I was very indecisive about 2 vehicles an couldn’t choose an he was very patient with me making my choice an answering all my questions, he even got me a ride to the dealership the day of my purchase, because I had sold my vehicle, he sent someone all the way to Gaylord to pick me up. Which I appreciated very ...

Google logo
Google Apr 19, 2022

Great buying experience with Justin Vollmuth, Subaru sales. He took time to go over not only the purchase, but the actual car was thoroughly explained too. Justin's style of working with you is like having a trusted friend making sure you get what you want in a vehicle. Appreciate his follow up too!!

Google logo
Google Apr 18, 2022

Google logo
Google Apr 16, 2022

First off, I walked in the showroom and John immediately said, "Hello, Diane"! He had not seen me since August, 2019 and he remembered my name! John is friendly, charming and knowledgeable. He was very helpful as I went through the process of finding the right car for me. The first car I test drove was a 2021 Outback with only 11,000 miles on it. Everything about it was perfect EXCEPT that it stank inside. I hadn't even driven it off the lot when I said to my husband, "This car was owned by a smoker." We drove ...

Google logo
Google Apr 16, 2022

Austin was super helpful throughout the entire leasing process and made sure that I understood each aspect. Very friendly as well!

Google logo
Google Apr 15, 2022

I’ve bought 2 vehicles from Serra. Easy buying process, friendly sales staff. Worked with Leo for my 2011 Ford Fusion, under 100k miles! Nice clean car.

Google logo
Google Apr 13, 2022

Google logo
Google Apr 12, 2022

Google logo
Google Apr 12, 2022

I can not say enough about my experience with Angel, she made buying a car the easiest and most enjoyable car buying I have ever done. Very sweet and professional young lady to deal with. Would highly recommend her to anyone looking to buy a vehicle.

Google logo
Google Apr 11, 2022

Leo was great. Would definitely recommend him to others looking to buy a car and would consider buying from him again.

Google logo
Google Apr 11, 2022

Jeff was awesome. Getting my Volvo XC90 was the easiest car acquisition I have ever done!

Google logo
Google Apr 11, 2022

Google logo
Google Apr 10, 2022

Tim Sato is one of the nicest employees that I have had the pleasure of working with so far but they are all wonderful. Tim really makes me feel at home and has the best smile, I really wish more people got the chance to work with him. Make sure he gets all the time off that he needs and is well compensated for the job he does. Thank you Tim you are the bomb

Google logo
Google Apr 9, 2022

Google logo
Google Apr 2, 2022

Google logo
Google Apr 2, 2022

Justin Vollmuth gave us superior service on the purchase of our new 2022 Subaru Outback. He was kind enough to take questions on his day off, twice! His follow through on ordering and the delivery of our new car was terrific. This was our 3rd Subaru purchased with Justin, and won’t be our last!