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Google Sep 23, 2020

Serra Volkswagen is the place to go!

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Google Sep 5, 2020

Very knowledgeable, honest and helpful who made the lease experience easy.

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Google Sep 2, 2020

Great and very timely service, was able to drop my car off after work. John Fyfe was great to deal with!

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Google Aug 31, 2020

Very friendly welcoming staff! Definately recommend this great group of people. They worked hard to get my needs met and back on the road.

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Google Aug 28, 2020

John was a pleasure to work with. Full transparency throughout the entire process and fantastic communication keeping me up to speed every step of the way. Would highly recommend taking your VW to John.

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Google Aug 26, 2020

John provided exceptional communication, advised on timeline, informed on ordering any parts needed and also then somehow got the vehicle done ahead of schedule. This really helped us.

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Google Aug 24, 2020

Professional and prompt service!

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Google Aug 19, 2020

John Fyfe was friendly and professional, informed me of a couple of issues with my vehicle without trying to pressure me I to unneeded services like other service departments. It's great to be out of town and find great service. If we were local, I would have had him complete other services as well. Being on a road trip isn't conducive to being without my vehicle. Thank you John!

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Google Sep 15, 2020

In short, Leo was amazing and made the process of "shopping" for just the right vehicle pressure-free and fun. He was extremely thorough and provided several options for me to consider. When taking possession of the car, Leo took the time to review ALL of the car's features with me so I felt totally "functional" when I pulled out of the dealership. I will, without hesitation, recommend Leo and Serra Nissan. to anyone who is looking for a new vehicle.

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Google Sep 12, 2020

Had a small budget and Eric H was able to get me exactly what I needed. He treated me like I was a customer with an unlimited budget. Respectful and showed class. I would recommend him for sure.

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Google Sep 11, 2020

Heather Fitzgerald is fantastic! She was courteous and professional throughout the exchange. She was very respectful of the 6 foot social distancing and wearing masks both inside and outside. Heather is also an excellent communicator who provided consistent information and support.She is an amazing employee and deserves a raise! It is people like Heather who make the experience of getting our cars fixed enjoyable!

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Google Sep 3, 2020

I had a great experience, our sales guy was Angel Borja and he gave us a great deal. The finance manager, Mortimer Virves was great too.

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Google Aug 31, 2020

Heather Fitzgerald was wonderful! I couldn't get the emergency rear brake turned off (at first I didn't know that was what needed to be done). She attempted to help me, by walking me through the steps without being able to see my panel. When I couldn't get it to stop, she then contacted another person to get information from them. I finally drove over there and she walked me through what needed to be done. She was very patient with me and I asked another question and she took care of that one right away as well.Excellent employee who ...

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Google Aug 24, 2020

If it wouldn’t have been for Heather’s unquestionable superior level of overall performance, as a service representative, my rating for the experience with Serra Nissan would have been zero! Her knowledge, skills and ambitions are better served somewhere else. It’s very clear that the dealership is in the business of selling cars and not servicing them. While the dealership may be able to maintain new vehicles efficiently, their technical abilities fall short when diagnosing and servicing the complicated electrical issue, I came in for, even with Heather's succinct and effective communication skills.

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Google Aug 13, 2020

Heather was great. She was doing double duty that day. Along with doing her normal job, she was being the car runner, to & from the garage. When she brought someone else's car in after repairs, she immediately came over to my truck and asked me what services I needed done, before entering the building. Within 3 minutes, paperwork was done and my truck was headed to get the oil changed. I was at this location on Wednesday, 7/29/20, sat in my truck for five minutes and no one from the customer service team came out to assist me, so I drove away. ...

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Google Aug 12, 2020

Heather is a true professional that will handle any needs you have with your vehicle.. great place to do business

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Google Sep 25, 2020

Kevin Clous at Serra is friendly, knowledgeable and goes above and beyon! to make your service appointment go well!

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Google Sep 24, 2020

Matt Echols is a great service advisor and I highly recommend him for servicing your Toyota!

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Google Sep 17, 2020

Thanks Jordan - You made leasing the Toyota Tacoma a hassle free and enjoyable experience?

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Google Sep 16, 2020

After shopping on line for a 2020 Highlander we found a Platinum model we liked at Serra Toyota Traverse City. The person we spoke with put us in touch with Jim Lynch. Jim was one of the nicest sales people you would ever want to meet. He worked hard to get us the bolt on Toyota accessory we absolutely had to have and to insure all work was completed to our satisfaction. In the end Jim felt more like a friend than a car salesman. Chuck and Mary Nesset

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Google Sep 16, 2020

Brice at Serra was great to work with, knowledgeable and enthusiastic about Toyota products. He worked hard to find me what I was looking for.

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Google Sep 16, 2020

Jordan was great. Easiest car buying experience. I will buy another car from him when the time is right.

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Google Sep 16, 2020

Matt Echols, in particular, at Serra Automotive provides excellent customer service. I am a regular customer and appreciate being able to know that my car and time are treated equally importantly.

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Google Sep 15, 2020

I have purchased several vehicles from Serra in TC. They are awesome! Brad worked his magic yesterday and found the EXACT vehicle I was looking for. Not an easy task right now. They are the best.

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Welcome to Serra Traverse City

Every car dealership in the Bellaire area says they have a wide selection of vehicles, but none of them can beat the expansive selection at Serra Traverse City! That’s because we carry more brands of new cars than most dealerships, making it easy for you to find exactly what you want, like a Toyota RAV4 Hybrid for your commutes or Nissan Highlander for family trips. Our customer service is also unbeatable. Why do we carry such a large selection and work so hard to provide the best customer service? Because customer satisfaction is our number one priority. Find out more with Serra Traverse City!

Serra Traverse City’s Huge Selection has the Cars You Want!

From works trucks to luxury sedans, you’ll find them all at Serra Traverse City! That’s because we carry seven of the most popular brands of new cars in the Lake City area. They include Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

In addition to our massive selection of new cars, you have plenty of options if you’re shopping for a used vehicle. Our inventory of pre-owned cars offers the same level of variety as our new vehicles. We offer an extensive Certified Pre-Owned selection, a large selection of used cars priced under $10,000, and our own 7-Point Assurance package.

Have a Standout Experience with Finding Your New Car with Us!

It’s worth making the drive from Kalkaska for the great experience you’ll have when you’re shopping with Serra Traverse City. We’re a full-service dealership with a full-service center, parts department, and financial services to serve you from the time you start shopping for your new Subaru or Audi until the day you trade it for your next one.

Visit Serra Traverse City for Your Next New Car!

When it’s time to trade your old car for something new to drive around Cadillac, visit Serra Traverse City — virtually or in-person — and expect to have a wonderful car-buying experience from that moment. Our professional and friendly staff is waiting to help you get the exact vehicle you want at a price that’s in your budget. Whether you’re purchasing your first Toyota Camry, or upgrading to a beautiful new Cadillac Escalade, we’re here to help make the process as one that will leave you satisfied and thrilled with your new vehicle. Contact us anytime with your car-buying questions!

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231-947-9000

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• Traverse City, MI 49686

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Today's Hours:

Sales: Closed

Service: Closed

Parts: Closed

Serra Traverse City 44.735181, -85.594550.