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Cars Jul 7, 2020

I had purchased a Certified Pre-Owned Nissan Juke from Serra TC in late October of 2019. I love the car and the staff was friendly and helpful in getting the sale taken care of as quickly as possible. I live in Grand Rapids and did not want to have to stay over night or drive back. All was well until I turned on my air conditioner in May and it did not work. When I called the dealership I was initially told that it probably it needed to be recharged and that was my responsibility. I took the car to my ...

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Google Jul 6, 2020

DJ Dohm was great! I called and told him what I was looking for and he was able to have both cars side by side. He was thorough in making sure both cars were clean (pandemic time). We are so happy with our Atlas! Thanks DJ for your help!

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Google Jul 3, 2020

Dan Hollister was awesome!! He was very professional and energetic!! Highly recommend.

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Google Jun 26, 2020

John Fyfe in Volkswagen Service Dept. was very helpful fixing a big issue with my Jetta!

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Google Jun 25, 2020

Great staff, friendly, knowledgeable, and the repairs to damage to car bumper and minor paint job was completed as promised and looks outstanding.

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Google Jun 18, 2020

They gave me a free $20 hat and I didn't even buy a car or have one serviced there.

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Google Jun 4, 2020

The experience was great. Very friendly people. Just took longer than expected to complete everything.

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Google May 26, 2020

An exceptional car buying experience during this challenging time. The staff at Serra Volkswagen was friendly, knowledgeable, and professional in all aspects. Thanks our main sales contact Fred Truschke and staff members Alyssa, Meghan, Chris. Highly recommend checking them out.Doug & Judy Marks

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Cars Jul 7, 2020

I had purchased a Certified Pre-Owned Nissan Juke from Serra TC in late October of 2019. I love the car and the staff was friendly and helpful in getting the sale taken care of as quickly as possible. I live in Grand Rapids and did not want to have to stay over night or drive back. All was well until I turned on my air conditioner in May and it did not work. When I called the dealership I was initially told that it probably it needed to be recharged and that was my responsibility. I took the car to my ...

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Google Jun 29, 2020

Eric Hernandez was outstanding. Great commitment and teamwork from all at Serra Nissan. Thank you Eric.

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Google Jun 27, 2020

Lenny from sales and Matt from service always take care of me on my Toyota's, Matt also used to take care of my BMW before Serra. Heather did a great job taking care of my Titan XD. Everyone was very COVID safe, and Heather kept me informed. The tech fixed everything on my truck to a "T". PS. Can you please ask Toyota or Nissan to make a duelly and slap a Cummins in it so I can buy one from Lenny to pull my horse trailers? :) Thanks, Thomas

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Google Jun 16, 2020

Love the service

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Google Jun 15, 2020

Efficient service check in and check out. Nice waiting area. Free Wi Fi.

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Google Jun 12, 2020

Leo Cherup did a great job helping us lease our new Nissan. Would highly recommend!

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Google Jun 2, 2020

Great deal great service

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Google Jul 9, 2020

Fantastic people and very knowledgeable. Made Vehicle buying a fantastic, enjoyable experience. Special shout outs for Whitni, Mike, and Adam for all of their efforts!

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Google Jul 8, 2020

Matt got my car in and fixed same day! Above and beyond! I love Serra!

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Google Jul 7, 2020

Just purchased a new Toyota vehicle from Serra today. Jordan, our sales associate, was great to work with and stayed with us the majority of the day to see the process through. They prepped the car while we were there so we didn't have to make another trip back to TC to take delivery. This is our third Toyota purchase from Serra and we would be happy to come back again!

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Google Jul 7, 2020

Very polite very considerate and helpful

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Cars Jul 7, 2020

I had purchased a Certified Pre-Owned Nissan Juke from Serra TC in late October of 2019. I love the car and the staff was friendly and helpful in getting the sale taken care of as quickly as possible. I live in Grand Rapids and did not want to have to stay over night or drive back. All was well until I turned on my air conditioner in May and it did not work. When I called the dealership I was initially told that it probably it needed to be recharged and that was my responsibility. I took the car to my ...

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Google Jul 6, 2020

Ryan Anderson is a good no nonsense sales rep. Enjoyed the experience that is usually not one I much enjoy. Thanks Ryan !

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Google Jul 6, 2020

Here’s a ‘shout out’ to Kevin Cloud, Service Advisor, for professionalism across the board on my maintenance plan; but then, this is typical of Toyota!.

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Google Jul 6, 2020

Kevin was great! It took longer than expected to do the recall on my truck, but Kevin was on top of it, and communicated with me about the delay.

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Welcome to Serra Traverse City

Make Finding Your Next New Vehicle a Standout Experience with Us.

Here at Serra Traverse City, serving Bellaire, Kalkaska, Lake City, Cadillac, Manistee, Beulah, & Suttons Bay MI, We are Here to Help!

Pretty much any car dealership can talk about its wide selection of vehicles, and standout customer service, but we live it in our showroom here in Traverse City. You can find a multitude of new and used Subaru, Toyota, Nissan, Volvo, Volkswagen or Audi models, along with a full-service center, and get all the details on any vehicle that grabs your attention, thanks to our team that guides you through the process, encourages browsing and asking questions, so you can learn and make a smart, and informed decision about your next new ride. That, and much more separates us here at Serra Traverse City from the rest, and it’s why we’re the place to go!

We’ll help you find the car of your dreams from our stunning collection of new Cadillac, Subaru, Toyota, Nissan, Volkswagen, Volvo and Audi vehicles. We know that all it takes is a test drive to fall in love with a new Subaru Outback, Toyota RAV4, Nissan Rogue, Cadillac XT4, Volvo XC40, Volkswagen Passat or Audi Q5. Our new models have been brilliantly designed to assure your safety, comfort and convenience throughout countless miles of daily driving! Don’t hesitate to visit Serra Traverse City to take a closer look at our new inventory and get started on a test drive today.

We’re well aware not everyone is looking for a new car out there, and if you’re one of those people, we also have the solution for you, too! If you’re being budget-minded or simply desire a certain ride and don’t mind it having some miles on it, at Serra Traverse City, you’re going to find many high quality used cars. There’s a selection of many used Subaru, Toyota, Volkswagen, Cadillac, Volvo, and Audi vehicles, which we carefully curate to make sure you get reliable and efficient transport, as well as an affordable option, so you certainly feel like you’re getting a ride you’re going to love.

So, you’ve found your favorite Subaru, Toyota, Cadillac, Volkswagen, Volvo or Audi: now what?
Serra Traverse City, Proudly Serving Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI Makes Car Financing Simple for Drivers in Traverse City

After helping you discover your next new or used Subaru Outback, Toyota RAV4, Nissan Rogue, Volkswagen Passat or Audi A4, Serra Traverse City doesn’t simply disappear. We know that car loan and lease options can quickly become confusing, especially when you’re not well-versed in the topic. That’s when our Subaru, Toyota, Nissan, Volkswagen, Volvo and Audi lease experts jump into action; these financial gurus are available to answer any questions that you may have and help to guide you down the path to ownership!

Once you drive your new Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen and Volvo vehicle out of our showroom, that doesn’t mean our relationship ends. Far from it, in fact. Our goal is to make sure your levels of satisfaction remain high for many miles, and we support you by offering Subaru, Toyota, Nissan, Volkswagen or Audi parts. If you need something that isn’t currently here, we’ll place an order for you. In addition, we also provide auto service as our team of maintenance pros aim to keep your vehicle in the most pristine condition possible with routine repairs, checkups, and much more.

Are you ready to experience everything the team at Serra Traverse City has to offer drivers from Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI? Consider joining us in Traverse City, Michigan today.

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231-947-9000

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• Traverse City, MI 49686

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Serra Traverse City 44.735181, -85.594550.