Welcome to Serra Traverse City

Northern Michigan’s all-wheel drive SUV Headquarters

all of the safety, technology and entertainment you love



Over the last 11 years, through the Share the Love Event, Subaru of America and its participating retailers have donated more than $145 million to charity, with customers choosing between four  national and over 1,170 hometown charities. In this, our 12th year, we are on track to bring that total to over $170 million, proving there's no limit to the amount of love we can all share.

Purchase or lease a new Subaru now through January 2, 2020, and we'll donate $250 to your choice of national or hometown charities. 

*Get 0.9% APR financing on select new models. Now for a limited time.

Meals on Wheels has been guided by a single goal since the first known U.S. delivery by a small group of Philadelphia citizens in 1954 - to support our senior neighbors to extend their independence and health as they age. What started as a compassionate idea has grown into one of the largest and most effective social movements in America, currently helping nearly 2.4 million seniors annually in virtually every community in the country.

 For over 80 years, Child and Family Services has responded to the community's changing needs through a wide range of programs. CFS is dedicated to helping people of all ages overcome life's challenges. CFS is northern Michigan's premier provider of trauma services to children, youth, adults, And families.


Make Finding Your Next New Vehicle a Standout Experience with Us.
Here at Serra Traverse City, Serving Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI, We are Here to Help!

Pretty much any car dealership can talk about its wide selection of vehicles, and standout customer service, but we live it in our showroom here in Traverse City. You can find a multitude of new and used Subaru, Toyota, Nissan, Volvo, Volkswagen or Audi models, along with a full-service center, and get all the details on any vehicle that grabs your attention, thanks to our team that guides you through the process, encourages browsing and asking questions, so you can learn and make a smart, and informed decision about your next new ride. That, and much more separates us here at Serra Traverse City from the rest, and it's why we're the place to go!

We'll help you find the car of your dreams from our stunning collection of new Cadillac, Subaru, Toyota, Nissan, Volkswagen, Volvo and Audi vehicles. We know that all it takes is a test drive to fall in love with a new Subaru Outback, Toyota RAV4, Nissan Rogue, Cadillac XT4, Volvo XC40, Volkswagen Passat or Audi Q5. Our new models have been brilliantly designed to assure your safety, comfort and convenience throughout countless miles of daily driving! Don't hesitate to visit Serra Traverse City to take a closer look at our new inventory and get started on a test drive today.

We're well aware not everyone is looking for a new car out there, and if you're one of those people, we also have the solution for you, too! If you're being budget-minded or simply desire a certain ride and don't mind it having some miles on it, at Serra Traverse City, you're going to find many high quality used car. There's a selection of many used Subaru, Toyota, Volkswagen, Cadillac, Volvo, and Audi vehicles, which we carefully curate to make sure you get reliable and efficient transport, as well as an affordable option, so you certainly feel like you're getting a ride you're going to love.

So, you've found your favorite Subaru, Toyota, Cadillac, Volkswagen, Volvo or Audi: now what?
Serra Traverse City, Proudly Serving Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI Makes Car Financing Simple for Drivers in Traverse City

After helping you discover your next new or used Subaru Outback, Toyota RAV4, Nissan Rogue, Volkswagen Passat or Audi A4, Serra Traverse City doesn't simply disappear. We know that car loan and lease options can quickly become confusing, especially when you're not well-versed in the topic. That's when our Subaru, Toyota, Nissan, Volkswagen, Volvo and Audi lease experts jump into action; these financial gurus are available to answer any questions that you may have and help to guide you down the path to ownership!

Once you drive your new Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen and Volvo vehicle out of our showroom, that doesn't mean our relationship ends. Far from it, in fact. Our goal is to make sure your levels of satisfaction remain high for many miles, and we support you by offering Subaru, Toyota, Nissan, Volkswagen or Audi parts. If you need something that isn't currently here, we'll place an order for you. In addition, we also provide auto service as our team of maintenance pros aim to keep your vehicle in the most pristine condition possible with routine repairs, checkups, and much more.

Are you ready to experience everything the team at Serra Traverse City has to offer drivers from Kalkaska, Suttons Bay, Interlochen, Grawn and Kingsley MI? Consider joining us at 1331 S Garfield Ave Traverse City, Michigan today.

  1. Serra Traverse City

    1747, 1331 and 1302 S Garfield Ave
    Traverse City, MI 49686

    • Sales: (231) 947-9000
Loading Map...