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Serra Traverse City Cares About Our Local Communities

At Serra Traverse City, our team is made up of members of all of our surrounding communities like Garfield Township, Lake Ann, Williamsburg, Kingsley, Elk Rapids, Kalkaska, Interlochen, Buckley, Cedar, Maple City, and more. This is just one of the reasons we are proud to get involved with various local community organizations and charities through our Serra Cares Community Involvement. Not to mention – we love our friends and neighbors in these communities! Do you know of an organization that could use our support?

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Subaru Share the Love at Serra Traverse City

November 2016 – January 2017

Subaru has brought back its Share the Love event for the ninth year, and Serra of Traverse City is honored and motivated to be a small part of the success we hope this event will see! Through January 2017 for each Subaru purchased at our dealership, we will donate $250 to the customer's choice of organization. New Subaru owners will be able to choose to donate to ASPCA, Make-A-Wish, Meals on Wheels America, or the National Park Foundation. This year, Subaru has announced there will be no cap on donations!

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Iceman Cometh Bike Race with Serra Subaru Traverse City

November 2016

We couldn’t help but jump at the opportunity to become involved with the Iceman Cometh Challenge as a sponsor, alongside Subaru, for even more fun this year! Iceman Cometh is a race where mountain bikers brave whatever weather conditions Michigan provides in November, and ride from Kalkaska to Traverse City, MI. This year, racers were lucky with warm, clear, November weather. We're looking forward to continuing our sponsorship and support for the Iceman Cometh Annual Bike Race in the future!


Subaru Loves Pets at Serra Traverse City

October 2016

Serra Subaru of Traverse City happily hosted the Subaru Loves Pets event this past October to benefit the H.A.N.D.D.S. to The Rescue, a local non-profit that helps provide foster homes and medical care to mistreated animals. As a part of this event, we held an Adopt-A-Thon in our Subaru Showroom in hopes that all the pets would find their fur-ever homes and collected pet supplies all month to donate. We look forward to continuing this initiative next year!


Gladhander Auction & Vehicle Giveaway with Serra Traverse City

September – October 2016

Serra Traverse City Cadillac was honored to again be involved in the Gladhander Auction and Vehicle Giveaway to benefit Grand Traverse Area Catholic Schools. In 2015, this premier event raised $402,531 to support the vital funding necessary to provide continued availability of a top quality education at GTACS. This year, we partnered with GTACS to give away a 2017 Cadillac XT5 or $32,000 cash to the raffle winner! All the proceeds from this year's gala event went to the GTACS to assist in continuing high-quality education.


Subaru Loves Learning at Serra Traverse City

August 2016

Part of why Serra Traverse City is proud to offer the Subaru brand is because August is Subaru Loves Learning month – a month-long initiative to support students near and far to help improve the education and future of our youth. This year we've partnered with Ms. Stremlow's local Kindergarten class at Eastern Elementary to help donate classroom kits that provides our local students with the supplies they need for daily education. Many familiar faces and new guests stopped by our showroom throughout August to donate items from the classroom supply list. Thank you to all for your generous donations this past August!


Help Us Support Our Local Traverse City Community

We want to invite you to join us in helping to support the incredible causes of the local community organizations and charities that Serra Traverse City is proud to partner with. Simply stay tuned to this Community Involvement page, or any of the Serra Traverse City social media accounts, for the latest on which community organization or charity we're involved with. We're proud to support the local causes within our community, and we thank you in advance for your support in this effort.